Customer Acquisition & Growth Director, Oner Active
3-5 days a week in office
Activewear & all day wear by women for women
Job no longer available
Activewear & all day wear by women for women
101-200 employees
Job no longer available
3-5 days a week in office
101-200 employees
Company mission
To empower all women every step of the way throughout their fitness journey.
Role
Who you are
- 12+ years of experience in performance marketing, with a strong preference for experience in a high-growth direct to consumer brand
- Proven track record of scaling customer acquisition efforts for a high-growth brand
- Deep expertise in paid social, paid search, affiliate marketing, and influencer/partnership marketing
- Strong analytical skills with a results-oriented mindset; experience using data to inform decisions and optimize campaigns
- Exceptional leadership skills with the ability to inspire and manage a team
- Experience in activewear, beauty, or similar lifestyle brands is a plus
- Strategic thinker with a hands-on approach to execution
- Innovative and creative problem solver
- Exceptional communication and relationship-building skills
- Adaptable to a fast-paced, evolving environment
- Strong understanding of brand storytelling and how it integrates with performance marketing
What the job involves
- The Customer Acquisition & Growth Director will lead and shape the strategic direction of all new customer acquisition and paid digital marketing efforts, driving measurable growth for Oner Active
- This senior leader will oversee all paid digital media, affiliate marketing, and partnerships, including influencer sponsorships and athlete ambassador programs
- As a key member of the leadership team, the Growth Director will collaborate across functions to ensure marketing initiatives align with brand objectives, deliver on performance metrics, and fuel sustainable business growth
- Develop and execute a comprehensive customer acquisition strategy across all performance marketing channels, including paid social (e.g., Meta), paid search, affiliate networks, and partnerships
- Own the new customer acquisition funnel, optimizing for cost-effectiveness and scalability
- Determine resource allocation model for performance marketing delivery, including assessing the optimal balance between in-house capabilities and external partnerships
- Identify and evaluate emerging marketing trends and technologies to stay ahead in a competitive landscape
- Paid Digital Media: Oversee strategy and performance for paid social, paid search, and programmatic campaigns
- Develop a clear programme of content testing and innovation in creative in partnership with external partners, optimising for best-in-class acquisition and revenue performance whilst staying true to brand values
- Affiliate Marketing: Manage affiliate partnerships with publishers, bloggers, and networks to extend reach and acquire new customers. Create and refine a tailored compensation and incentive structure for affiliates to maximize performance and maintain engagement
- Leverage data to monitor affiliate performance, identifying opportunities for growth through additional investment in high-performing partners or by onboarding new affiliates
- Partnerships & Sponsorships: Develop and manage the brand’s influencer marketing strategy, including identifying, onboarding, and nurturing relationships with influencers, athlete ambassadors, and content creators who align with the brand’s mission and target audience
- Establish clear goals and KPIs for partnerships, balancing brand visibility, engagement, and new customer acquisition, while ensuring measurable ROI on sponsorship initiatives
- Stay at the forefront of industry trends and competitor strategies to identify innovative opportunities for collaborations and partnerships
- Build, mentor, and inspire a high-performing acquisition marketing team, fostering a culture of collaboration, innovation, and accountability
- Focus on the professional growth and skills development of team members, providing regular feedback, coaching, and tailored development plans to help them achieve their full potential
- Cultivate an environment where creativity and data-driven decision-making coexist, empowering team members to take ownership of their channels and innovate boldly
- Act as a role model, demonstrating a balance of strategic vision and hands-on involvement, and fostering strong cross-functional relationships to amplify the team’s success
- Partner with cross-functional teams to ensure campaigns are integrated and impactful
- Define, track, and report on KPIs for all acquisition marketing efforts, including CAC, LTV, and ROAS
- Use data-driven insights to continuously optimise channel performance and allocate resources effectively
- Develop and maintain comprehensive reporting frameworks that provide actionable insights for the leadership team and key stakeholders
- Partner with analytics teams to implement advanced tracking, attribution, and testing methodologies, ensuring a clear understanding of channel effectiveness and customer behaviours
- Own the customer acquisition budget, ensuring efficient allocation across channels and initiatives
- Continuously evaluate the cost-effectiveness of marketing investments, rebalancing budgets as needed to capitalise on high-performing initiatives or emerging opportunities
- Maintain rigorous financial discipline, ensuring campaigns deliver on performance metrics while staying within budgetary constraints
- Collaborate with the finance team to forecast acquisition spending and align marketing investments with broader company financial goals
- Proactively communicate budget performance, risks, and opportunities to the leadership team, ensuring transparency and alignment on financial priorities
- Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Salary benchmarks
Our take
Interest in personal fitness is rising meteorically across the UK, with over 10M people holding gym memberships. While there's no shortage of clothing that people can wear to the gym, there is a constant need for fresh ideas in design. Gym wear is a fusion of function and fashion, and Oner Active is an exciting new startup offering both.
Founded by Krissy Cela, a popular influencer, this brand is making waves on social media even if it is yet to crowd out staples like Lululemon, Sweaty Betty or ASOS' 4505 sportswear. Its strength lies in the popularity of its product with its customers, who are reached through Instagram, Pinterest and TikTok more than via traditional advertising. With its responsive customer support and sleek yet comfort-focused designs (for instance, no front seam!), the company saw its sales double in 2024 as more customers discoverd and stuck with the brand.
Oner Active is looking to build even further this success by taking on new talent in design, events management and marketing, to help it extend its product range and reach new customers. It also plans to develop its shopping platform by implementing functions that have become common among its competitors, for instance holds on items in the basket and an expanded range of payment processors. If these steps enable it to break through to a even wider audience then Oner Active is in a good position to build a significant business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 🩺 Private Healthcare Insurance with Vitality
- 🏖️ 25 days Holidays + all Bank Holidays
- 🏢 Flexible Working and Hybrid Working - 3 days in the office
- 🐶 Pet-Friendly Office (we have office dogs!)
- 💻 Up to Four 'Work From Anywhere' weeks per year
- 🤝 Employer Pension Contributions up to 5%
- 💰 Generous Oner Active Discount
- 🏋️♀️ Subscription to Evolve You App
- 🤰Enhanced Maternity Pay
- 🧘♂️ Financial, Physical and Mental Well-Being support
- 📖 Training and Learning Allowances
Company HQ
London, UK
Leadership
Krissy Cela
(Co-Founder & Creative Director)Is also a Co-Founder and the Lead Trainer with EvolveYou.
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