Demand Generation Marketer, Standard Metrics
$135-175k
+ Equity
Portfolio management and collaboration solutions
Open for applications
Portfolio management and collaboration solutions
21-100 employees
Open for applications
$135-175k
+ Equity
21-100 employees
Company mission
To make startup finances easy. With automated financial tools that help founders plan effectively and collaborate seamlessly with investors.
Role
Who you are
- 5+ years of demand gen and/or digital marketing experience at a growing B2B SaaS startup
- Extensive experience in email marketing, social advertising, SEM, and paid digital
- Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
- Experience working with marketing analytics tools and platforms
- Enthusiasm for experimentation and operating in a lean and scrappy manner as we scale our business
- Flexibility and adaptability to changing priorities and business needs
- Passion for marketing and staying up-to-date with industry trends and developments
- Experience working with startups and/or VCs a plus
What the job involves
- Standard Metrics is looking for an experienced Demand Generation Marketer to create and execute multi-channel initiatives to help drive demand and expand our customer base.
- You’ll leverage your skills to engage potential customers, retain existing customers, and enhance our market position
- Develop and implement digital marketing strategies to drive online traffic to the company's website and generate leads
- Manage and optimize digital advertising campaigns across various platforms including Google Ads and LinkedIn
- Manage the email marketing calendar, including the planning, execution, and optimization of email campaigns
- Experiment and execute on new channel strategies (webinars, organic social, and digital and event sponsorships)
- Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROI
- Provide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metrics
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels
- Manage relationships with related vendors/agencies (digital, social, marketing automation), and review/evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvement
Our take
For startups, finding a successful business model and streamlining investors is often the key to building a scalable company. But without early backing from investment organisations and entrepreneurs, many companies fail to get off the ground and don't reach the potential they could have achieved given the right funding.
Standard Metrics (formerly known as Quaestor) is an investment platform for startups and investors in the private capital markets. Using automated data, Standard Metrics is enabling financial transparency between startups and investors and empowering founders to make better decisions when scaling their companies.
Having led successful funding rounds with investors such as 8VC, Alpha Edison, January Capital, and First Trust Capital Partners, Standard Metrics is using the capital gained to further develop its software platform and scale its network of investors and private companies, both domestically and internationally.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
29% employee growth in 12 months
Company
Company benefits
- Health and dental insurance: We cover you and your family's health/dental insurance 100%
- Flexible vacation: Take time off when you need it! We find most employs take 3-4 weeks in addition to holidays, but there are no firm rules. We trust our employees to know what's best for them
- Paid parental leave: 12 weeks of paid leave for all new parents
- Complete transparency: Everyone has full access to business metrics and financial information about the company
- Quarterly offsites: While we are a remote first company, and we build our communication, processes, and structures with a dispersed workforce in mind, we also love getting the team together. Once a quarter we fly the whole team out to San Francisco to plan, bond, and innovate
Company values
- Velocity: We are like a shark; if we don’t swim forward, we die. We have to make difficult decisions, shoot for big outcomes, and work incredibly hard to rapidly advance our company and build a moat to competition
- Founder Mentality: We focus relentlessly on helping entrepreneurs to build better businesses with the support of their investors. We are entrepreneurs ourselves, and every member of our team thinks like a founder. No one is too important to sweep the floor, and everyone’s help is needed to move our business forward
- Excellence: We strive for excellence in everything we produce through passionate craftsmanship and attention to detail. First moments matter. We go above and beyond to make our customers successful on the platform
- First Principles Thinking: In order to build towards the future, we need to challenge existing assumptions. We avoid analogies and seek the truth, and we build systems to help us do so. We document everything to help support our team’s distributed communication and learning
- Transparency: We believe in high transparency, which manifests itself in our product philosophy as well as the way we run our team. We are transparent internally about how things are going in every facet of our business. We are transparent with each other about concerns and feedback
Company HQ
North Beach, San Francisco, CA
Articles
Leadership
John Melas-Kyriazi
(Co-Founder & CEO)Previously the CFO & Head of Business Development at StartX. Also an experienced Angel Investor having invested in Capella Space, SoundHouse, Wildtype, Andela and Clipboard Health among others.
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