Product Marketing Manager, Roofr
CA$100-120k
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
201-500 employees
Be an early applicant
CA$100-120k
201-500 employees
Company mission
To be the trusted foundation for roofing professionals to build their success.
Role
Who you are
- 3–5+ years of experience in product marketing in a high-velocity SaaS environment
- SMB, construction tech industry, or vertical SaaS Experience is a plus!
- Product Marketing Core Certification is always a nice-to-have
- Experience managing launches or leading GTM workstreams
- Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma
- Strong project management and stakeholder alignment skills
- A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc
- Bonus: experience supporting both PLG and sales-led motions
- You’re a strong cross-functional operator who understands how to market both transactional products and SaaS workflows
- You know how to translate product capabilities into clear value for different audiences, and you’re comfortable owning a product line end-to-end
What the job involves
- As a Product Marketing Manager for Measurements, you’ll own the go-to-market strategy for one of Roofr’s most critical product lines
- Measurements is both a standalone revenue driver and a key entry point into the Roofr platform—making it a core lever for growth and CRM adoption
- You’ll be the dedicated PMM for Measurements—owning how the product is positioned, launched, adopted, and monetized across both standalone and CRM-connected use cases
- This role sits at the intersection of Product, Revenue, and Marketing
- You’ll lead both strategy and execution, ensuring Measurements continues to scale as a high-performing product line while contributing to overall platform growth
- Own positioning and messaging for Measurements across key audiences, including measurement-only users, insurance roofers, and CRM customers
- Define and execute go-to-market strategies to drive measurement volume, adoption, and revenue growth
- Lead launches for new Measurement features, packages, and enhancements—from planning through post-launch optimization
- Partner with Product to influence roadmap priorities based on customer, market, and revenue insights
- Drive pricing, packaging, and upsell strategies (e.g., Measure+, turnaround times, ESX add-ons)
- Identify and execute opportunities to convert measurement users into CRM customers
- Enable Sales and Account Management teams with clear messaging, talk tracks, and supporting assets
- Support PLG growth by improving onboarding, in-product education, and upgrade paths
- Partner with Lifecycle and Growth teams to drive activation, repeat usage, and expansion
- Optimize the measurement → proposal → CRM funnel to improve conversion and retention
- Monitor performance and use data to continuously improve GTM strategy and outcomes
- Develop deep expertise in measurement workflows, including insurance use cases and competitive landscape
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping. This provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, but roofing is a $40 billion-a-year industry, so there's ample opportunity for growth. Roofr has raised substantial funding and already earned recognition in this sector, enabling it to strengthen its platform and continue to broaden its reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.9m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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