Sales Director, YouGov
Evergreen
$83-130k
Salary applies to California, New York, Colorado or Washington State
Global research data and analytics group
Open for applications
Global research data and analytics group
1001+ employees
Open for applications
$83-130k
Salary applies to California, New York, Colorado or Washington State
1001+ employees
Company mission
To offer unparalleled insight into what the world thinks.
Role
Who you are
- The ideal type of person will be self-motivated and willing to work in a sales organization that values teamwork and prioritizes putting together solutions that most efficiently meet the needs of our clients
- Bachelor’s degree in Business, Marketing, or a related field. MBA is a plus
- 5+ years of experience in new business development for consumer insights or market research sales
- Syndicated and custom consumer research knowledge
- Successful sales career selling subscription services in a SaaS-based environment
- Strong communicator and rapport builder, well-versed in active listening and a curiosity to find out the root behind consumer behaviors
- Willingness to travel (when permissible), for sales opportunities and industry specific trade shows
What the job involves
- This position will join a team of highly motivated Sales Directors who oversee identifying, qualifying, and closing new business opportunities within assigned industry sectors to achieve ambitious growth and sales goals in fiscal year ’24 and beyond
- This person must be adept at selling annual subscriptions to syndicated market research and analytics tools and be capable of aligning these products to meet the marketing objectives of B2C/B2B organizations of all shapes and sizes
- The ability to hold in depth discovery calls and accurately qualify potential prospects
- The ability to create strategic outreach plans to connect with and acquire new business partners who are not already working with YouGov
- The ability to quickly synthesize data and align a potential client’s needs with YouGov products/services
- The ability to use data in a SaaS-based tool to tell a compelling story that aligns to what the prospective client is trying to achieve
- A thorough understanding of what information is important to marketers and how marketing decisions can be made leveraging data and analytics
- A history of working with, selling or procuring data for use in a marketing setting is of great value to this role
- The ability to draw on previous case studies, anecdotes and personal examples where data has been used to drive decision making in marketing
- An established history and understanding of using Salesforce to organize daily sales activity, sales pipeline projections and analyze personal sales performance
- This role will require applicants to have familiarity with complex sales cycles that fuse together first-in-class software solutions, research methodologies and in-depth consumer insights
Our take
In a digital world, data analytics is one of the biggest drivers of corporate and governmental change. YouGov exists at the forefront of data analytics worldwide, measuring public opinion on a range of topics, individuals and events.
Perhaps best known for its political polling, YouGov provides analytics on a huge range of topics from the popularity of public figures (not just politicians), fashion brands and charities to satisfaction with healthcare or energy providers, and even just general nationwide mood.
It's a well-established market leader with over 2 decades of polling experience and websites for 39 different countries. It's vast data collection and analytics capabilities allow it to continually adapt and refine its methods, positioning the company for continued success in an ever-evolving market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company HQ
Old Street, London, UK
Leadership
Steve Hatch
(CEO)Joined YouGov in 2023 as CEO. Prior to this, they were the VP of Meta Northern Europe at Meta, Director for UK and Ireland/VP of Northern Europe at Facebook, and CEO at MEC.
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