Senior Partner Marketing Director, Klaviyo
$224-336k
3+ days a week in office ( San Mateo, CA)
The only CRM built for B2C
Job no longer available
The only CRM built for B2C
1001+ employees
Job no longer available
$224-336k
3+ days a week in office ( San Mateo, CA)
1001+ employees
Company mission
Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.
Role
Who you are
- Proven track record of building Partner Marketing end to end marketing strategies with proven campaigns to drive partner recruitment, brand and demand
- Strong leader who can build and mentor high performing teams
- Confident at working in a cross-functional, global organization
- Bias to get stuff done and someone who is willing to challenge the status quo and break things
- Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original content
- 15+ years of demonstrated Partner Marketing experience with a SaaS/Technology company
- Passion for partners and field engagement
- Confident with managing a large budget
- Excellent listening and responding skills, communication skills, strategic focus, executive presence, and customer empathy
What the job involves
- Our Partners ecosystem is key to our go to market strategy and Klaviyo is looking for a world-class Partner Marketing Leader to build and drive our marketing strategy
- This is a key role within the Marketing organization that will report directly to the CMO and dotted line into the Head of Partners
- This individual will build and lead a team of high-performing partner marketing professionals to develop, execute, and measure campaigns and programs that accelerate partner engagement, recruitment, pipeline creation and revenue across a range of partners, including marketing agencies, systems integrators, GSIs, ISV/Apps, and eCommerce platforms
- This role will promote awareness and excitement among partners of the benefits of growing their businesses alongside Klaviyo–creating win-win value propositions
- The right leader will be the voice of partners internally and externally and feel passionate about being a key leader in driving Klavoys growth story in the ecosystem and beyond
- Develop and execute a comprehensive partner marketing strategy aligned with Klaviyo's overall business objectives
- Drive initiatives to establish Klaviyo's brand within the ecosystem, creating a compelling narrative that resonates with partners and customers
- Build and lead a high-performing partner marketing team, fostering a collaborative and innovative work environment. Guide and mentor team members, ensuring professional growth and development
- Align with the Partnership leadership team to build a cohesive joint strategy with aligned goals and success metrics. Act as an extended member of the leadership team
- Own and drive partner marketing development funds strategy, planning and execution
- Drive ongoing communications with partners through newsletters, social, and other channels
- Continually assess Partner/Field needs and requirements to build new marketing programs
- Work with cross-functional teams to develop process and infrastructure, including systems, analytics and campaigns
- Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
- Work closely with the cross functional marketing team to leverage and create sales and marketing collateral and tools that enable our partners to successfully market Klaviyo’s products and generate new pipeline and sales acceleration opportunities with our customer
- Evangelize and champion our Partner vision, mission, purpose internally and externally
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
2 people
Meet Blake, Manager of New Hire Onboarding
Our mission
Base Camp provides a best in class onboarding program, fueled by 'just in time' learning throughout a new hires' first 100 days.Insights
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Participation in Klaviyo ESPP
- Personal lifestyle allowance
- Flexible holiday scheme
Company values
- Put customers first.
- Win together.
- We’re 1% done.
- Know the score.
- Be meticulous in your craft.
- Move fast, no shortcuts.
- Drivers wanted.
- Stay hungry, stay humble.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
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