Director of Alliances Partner Marketing, Darktrace
AI cybersecurity solutions
Be an early applicant
AI cybersecurity solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To free the world from cyber disruption.
Role
Who you are
- Bachelor’s degree in marketing, business management and/or communications
- 10+ years of B2B marketing experience with at least 5 years in technology alliance partnerships and 3 years in cybersecurity
- Proven track record driving alliance-sourced and alliance influenced-pipeline
- Microsoft and AWS experience required
- Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action
- Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templates
- Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity
- Strong cross-functional collaboration skills, especially partnering with stakeholders across Product Marketing, Corporate Marketing, Demand Generation, Regional Marketing, Sales, and Partner teams
- Hands on experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight)
- Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset
- Willingness to travel up to 30%
What the job involves
- We are looking for a strategic, growth oriented and highly collaborative Director, Alliances Partner Marketing to join our Global Partner Marketing organization and support our strategy across our technology alliance ecosystem and execute alongside marketing, partner and GTM counterparts
- This leadership role will be responsible for developing and executing joint go-to-market strategies that drive awareness, customer acquisition, marketplace growth, partner-sourced pipeline, and revenue. The ideal candidate brings a strong combination of partner marketing expertise, hyperscaler ecosystem knowledge, cybersecurity experience, and executive relationship management skills
- As a key member of the Global Partner Marketing team, you will work closely with Alliance Managers, Product Marketing, Corporate Marketing, Demand Generation, Regional Marketing, Sales, and Partner stakeholders to maximize the impact of Darktrace's strategic cloud partnerships
- This is a high-visibility, high-impact role for a marketer who thrives in a fast-paced team and loves to create innovative and scalable programs and experiences across the globe to drive hypergrowth across market segments
- Strategy and Execution
- Create co-messaging and campaigns for target audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations to deliver revenue influence
- Increase marketplace engagement and hyperscaler partner collaboration to increase relevance, create demand and deliver incremental pipeline
- Create activation-ready toolkits to support co-sell and pipeline creation across alliance partnerships
- Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes
- Pipeline & Demand Generation
- Drive measurable growth in alliance-sourced and alliance-influenced pipeline
- Own pipeline creation and acceleration for the defined audience/segments through tech alliance partnerships
- Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings that will help scale programs
- Support marketplace listings and promotion
- Create co-marketing materials and campaigns that can land across all critical channels to support enablement, co-selling and demand generation
- Competitive & Market Intelligence
- Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product and executive leadership
- Operational Excellence
- Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly
- Build repeatable processes leveraging Darktrace systems for campaign execution and optimization
- Manage marketing budget, MDF, rebate incentives with 100% accuracy and transparency, delivering ROI and pipeline
Our take
With the rise of sophisticated cyberattacks, the need for cutting-edge defence mechanisms has never been more critical. Darktrace addresses this challenge by leveraging AI-enabled threat detection technology, enabling organisations to swiftly identify and respond to abnormal network activity.
By utilising machine learning algorithms, Darktrace allows businesses to combat a wide range of cyber threats, from data breaches to insider attacks. This safeguards their digital assets and helps them maintain operational resilience.
The company's 2024 acquisition by private equity giant Thoma Bravo marks a significant milestone in its journey. The acquisition provides Darktrace with access to a strong financial partner and deep software sector expertise, positioning it to further enhance its capabilities as a leading AI cybersecurity business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2018
$50m
SERIES E
Jul 2017
$75m
SERIES D
Total funding: $230.5m
Company HQ
Cambridge, UK
Leadership
Jack Stockdale
(CTO)Co-founded Darktrace in 2013 and has served as the CTO since.
Edward Jennings
(President & CEO)Previously CEO of QuickBase, COO Mimecast and was the Chief Marketing Officer at Veracode.
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