CRM Executive, Gopuff

Braze

Salary not provided

+ RSU's + Annual performance appraisal and bonus

SQL

CSS

HTML

Tableau

Looker

Excel

Google Sheets

Power BI

Braze

Junior and Mid level

London

Groceries, alcohol, home essentials delivery service

Job no longer available

Groceries, alcohol, home essentials delivery service

1001+ employees

B2CRetailFoodConsumer GoodsDeliveryeCommerce

Job no longer available

Salary not provided

+ RSU's + Annual performance appraisal and bonus

SQL

CSS

HTML

Tableau

Looker

Excel

Google Sheets

Power BI

Braze

Junior and Mid level

London

1001+ employees

B2CRetailFoodConsumer GoodsDeliveryeCommerce

Company mission

To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.

Job

Company

Role

Who you are

We're searching for a motivated individual who's eager to become a well-rounded growth expert and make a significant impact on our business
If you're excited to take ownership of your work and are ready to take on new challenges, w.e want you on our team!
Strong relevant experience with a minimum of 2 years CRM experience
Technical knowledge with Braze executing CRM campaigns (with email, push, and in-app message)
Familiarity of HTML / CSS (ability to understand where changes need to be made)
Data proficiency - you've used tools like Excel/GSheets, and data visualisation tools (e.g. Looker, Tableau, Power BI)
SQL knowledge is a great plus
Creative and commercial mindset to design relevant campaigns
Good communication skills and ability to coordinate with multiple stakeholders
Strong sense of ownership and ability to think critically

What the job involves

Gopuff is looking for a dynamic and driven individual to join our Growth team as a CRM Executive (Braze), primarily focused on the design, implementation and iteration of our CRM strategy and fully owning our marketing campaigns
As part of the team, you will report to the Retention Manager and work closely with cross-functional teams
Your primary focus will be on designing CRM lifecycles and campaigns, implementing and analysing them to continuously iterate, to make sure they’re contributing to our key business metrics, such as, customer acquisition, retention & reactivation
You will also be responsible to plan and execute our seasonal customer communications based on different trading events or specific campaigns agreed with our vendors, while having the opportunity to work together with many other areas within the business
Plan and execute UK’s CRM strategy
Write brief and copy for 360 CRM flows (email, push notifications and in-app messages) for continuous CRM lifecycles as well as one-time campaigns
Be an expert in data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it
Measure performance of our CRM activity on engagement metrics, as well as key business metrics
Continuously iterate and experiment on different CRM initiatives
Improve CRM practices by enhancing segmentation, targeting, personalisation, and performance reporting
Implementation of new braze functionalities eg. Whatsapp
Collaborate with category management, and commercial planning teams to plan one-time CRM campaigns and execute them
Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas

Salary benchmarks

Our take

Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.

Gopuff currently operates in over 1,000 cities and is adding more. The company has also made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.

To combat its competition, the company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

-11% employee growth in 12 months

Glassdoor (2.7)

Company

Funding (last 2 of 11 rounds)

Nov 2025

$250m

LATE VC

Dec 2021

$1.5bn

CONVERTIBLE

Total funding: $5.2bn

Company HQ

Northern Liberties, Philadelphia, PA

Leadership

Yakir Gola

(Co-Founder & Co-CEO)

Co-founded GoPuff whilst studying at Drexel University.

Rafael Ilishayev

(Co-Founder & Co-CEO)

Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.

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