Director of GTM Operations & Platforms, Cision

Salary not provided

Salesforce

Senior and Expert level

Remote from Canada

PR and marketing software

Be an early applicant

PR and marketing software

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Be an early applicant

Salary not provided

Salesforce

Senior and Expert level

Remote from Canada

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Company mission

To use their software to provide prompt and professional resolutions that allow PR and Marketing professionals to focus on optimal communication.

Job

Company

Role

Who you are

The ideal candidate has an innovative, process-driven mindset with strong leadership across people, process, and technology
Experience leading GTM organizations through CRM consolidation and CPQ transformation is essential

What the job involves

The Director of Go To Market Operations and Platforms drives solutions and processes that enable GTM success, improve seller productivity, and optimize our sales technology stack
This global role oversees sales support/deal desk, change management, and master data governance while shaping sales process transformation to significantly impact seller, customer, and partner experience
This position reports to the VP of Revenue Operations and leads a team of 10-20 professionals across multiple operational functions
This role drives automation, sales enablement, and operational excellence while leveraging emerging technologies, including AI, to create competitive advantages
You'll lead, mentor, and develop a team of 10-20 operations professionals across deal desk, data governance, and platform management functions
Build high-performing teams through strategic hiring, performance management, and career development
Foster collaborative culture and cross-functional alignment within the operations organization
Establish clear accountability frameworks and performance metrics for team success
Drive connected seller experience through evolution of Salesforce, CPQ, and related sales applications
Own advocacy, demand planning, and business readiness for sales technology initiatives
Develop GTM tools roadmap with IT, ensuring strategic alignment and resource optimization
Lead CRM consolidation to eliminate redundancy, align data, and reduce operational complexity
Champion AI/ML integration across the sales tech stack for enhanced analytics and personalization
Oversee global Deal Desk/Sales Support function for pricing, quoting, contracting, and approvals
Streamline deal execution, reduce cycle times, and enforce compliance
Implement process excellence and automation to improve seller productivity
Lead change management strategies for sales process and platform transformations
Drive adoption through structured enablement programs and success metrics
Oversee master data governance ensuring GTM data integrity and compliance
Define standards for data management and reporting to support decision-making

Our take

As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.

The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.

It is a global enterprise with a vast team of over 2000 employees, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In February 2023, Cali Tran took over as CEO, having previously led the influential Brandwatch which was one of four high-profile acquisitions made by Cision between 2021 and 2023.