Director of Lifecycle Marketing, Talkiatry
$160-200k
Plus up to 15% bonus & equity
Personalized mental healthcare provider
Be an early applicant
Personalized mental healthcare provider
201-500 employees
Be an early applicant
$160-200k
Plus up to 15% bonus & equity
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- The Ideal candidate is an experienced leader with a proven track record in lifecycle marketing for high-growth consumer brands, coupled with a passion for making an impact in mental healthcare
- Bachelor’s degree or relevant experience
- 7+ years of hands-on experience in consumer lifecycle marketing, email and SMS, with a history of accelerating business growth
- 3+ years of team management experience, combining stragegic leadership with a player-coach mentality
- Deep experience in Iterable and a solid understanding of lifecycle marketing tools, systems, and emerging trends
- Strong analytical skills, with deep experience in A/B testing and a high level of proficiency in SQL and BI tools (e.g. Looker, Thoughtspot, Mode, Tableau) and the ability to use data from a variety of sources to inform strategic decisions
- Outstanding communication, collaboration, and team-building skills
- Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment
- Passion for driving meaningful growth that increases access to mental healthcare
- Bonus points if you have experience in healthcare or highly regulated industries, with an understanding of privacy regulations and patient data protection and/or growth-stage startup experience
What the job involves
- Talkiatry is seeking a strategic and data-driven Director of Lifecycle Marketing to lead our patient lifecycle marketing strategy and execution
- You’ll play a pivotal role in enhancing the patient experience, driving new patient acquisition, and fostering education around mental health care
- Reporting directly to the VP, Growth Marketing, you will oversee a team of lifecycle marketers while collaborating cross-functionally to help us increase access to high-quality mental health care
- Develop and execute lifecycle marketing strategies to acquire new patients, improve appointment attendance, and deliver educational content on mental health and psychiatry
- Lead, mentor, and inspire a team of lifecycle marketing while collaborating with cross-functional partners across Marketing Ops, Data, Product, Creative, and more
- Elevate lifecycle marketing efforts through proactive testing roadmaps, enhanced automation, active management of deliverability, and full utilization of our Iterable suite
- Regularly analyze and report on program performance to stakeholders, sharing actionable insights to refine strategies and drive results
- Ensure all lifecycle marketing initiatives comply with HIPAA regulations and prioritize patient privacy
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company values
- Talk: Transparently and caringly. With our patients, with each other, and with our partners
- See: Those placing their trust in us. Do the right by them with high-quality, evidence-based care
- Know: What we don't know, and seek it from those around us. We're a diverse group with a vast skillset
- Grow: From what we are, into what we need to be. It's the only way we'll help address the mental health crisis
Company HQ
Chelsea, New York, NY
Articles
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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