Brand Designer, AllTrails

• 3+ years of professional design experience, with significant experience creating motion-driven marketing and paid advertising creative
• A strong portfolio showcasing real-world examples of creative executions for advertising campaigns across social, display, broadcast, and digital platforms
• Demonstrated ability to design high-converting animated digital advertising assets for paid social, display, affiliate networks, and video platforms that align strongly with overall brand look and feel
• Advanced proficiency in After Effects; working knowledge of Premiere and/or Final Cut for editing and finishing
• Strong understanding of motion principles (timing, pacing, typography in motion, transitions) and how motion impacts performance marketing
• Experience working closely with marketing teams to understand campaign objectives, target audience, and key performance metrics
• Ability to regularly produce high quality communications with attention to detail and strong design fundamentals; can demonstrate a strong understanding of layout, typography, visual hierarchy, and how these translate into motion
• Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop)
• Self-motivated with an ability to work in a fast-paced and sometimes ambiguous remote work environment
• Strong organizational and time management skills
• Able to take constructive feedback and evolve designs to meet business objectives
• Humility, empathy and open-mindedness — no egos

Desirable

• Reporting into the Brand Design team, this role will work hand-in-hand with marketing teams to concept and execute creative for advertising and organic social, with a primary focus on motion and video assets across social, display, broadcast, and digital channels
• To be successful, the individual must be a creative problem solver, a visual storyteller, a collaborative teammate, and be passionate about sharing their love of the outdoors with everyone
• If you always ask why, can’t help but solve problems through motion and visuals, and love the outdoors this could be a great opportunity
• Join our mission to help people spend more time outside!
• Work collaboratively with design, copywriting, marketing, social media, advertising, and PR teams to spread the word of AllTrails through world-class creative
• Concept and produce motion-first paid advertising creative using After Effects, with occasional video editing in Premiere or Final Cut
• Build templates and modular motion systems (in Figma and Adobe tools) that enable high-quality creative to be generated and iterated quickly at scale
• Generate effective brand creative with an iterative mindset to drive growth and continuously optimize performance across animated and static formats
• Ensure brand consistency across all touchpoints, translating our brand systems into compelling creative executions while pushing the AllTrails brand forward through best-in-class design
• Clearly articulate design decisions to stakeholders, co-workers, and external vendors and incorporate feedback quickly
• Work quickly and effectively juggle multiple projects in a fast-paced, performance-driven environment