Director of Demand Strategy & Account Based Marketing, Dynatrace

• Experienced leader with 10+ years in technology marketing, including 2+ years leading a team, with a track record of success with ABM programs
• Bachelor's degree in marketing, business, or communications or similar

Desirable

• Are you a strategic thinker with a passion for Account Based Marketing (ABM) programs that deepen customer relationships and drive revenue growth
• In this leadership role you’ll be a key contributor to our growth strategy
• You’ll wear multiple hats – a strategist, a conductor, and a maker – all while leading a talented team of 1:1 account-based marketers
• You’ll collaborate with marketing leaders across the team to ensure a consistent customer experience across touchpoints
• Unify the Approach, Amplify the Impact: Collaborate across marketing leadership and sales to define our global ABM strategy across account segments, regions, sales plays, and ABM programs
• Translate this into a playbook to ensure how we go to market with ABM campaigns is consistent, easily repeatable, and is well understood by marketers and sales around the globe
• Drive Customer Impact: Lead 1:1 Account-Based Marketing programs in close partnership with the Global Account sales team to drive personalized engagement and revenue growth with our most strategic customers
• Metrics for Success: Develop standardized measurement framework to highlight ABM performance metrics and show business impact across 1:1, 1:Few, 1:Many programs
• Develop internal sales advocates to champion ABM success and highlight customer impact
• Deep Dive into Tools: Ensure we are getting the maximum productivity out of our ABM tech stack and serving up meaningful account insights to sellers with the ability to scale these reports
• Lead and Mentor Team: Provide guidance and support to team members fostering a collaborative and high-performing environment