Demand Generation Manager, Fountain
$117-153k
All-in-one high volume hiring platform
Job no longer available
All-in-one high volume hiring platform
201-500 employees
Job no longer available
$117-153k
201-500 employees
Company mission
To help organizations find and hire the right people across industries such as retail, healthcare and logistics.
Role
Who you are
- Experience in a SaaS technology company is essential, with a proven ability to collaborate with marketing and sales teams
- We need someone who thinks creatively, measures performance, iterates based on findings, and stays up-to-date with the latest marketing trends
- 3+ years experience working in Demand Generation, preferably in the B2B SaaS space
- Startup or high-growth organizational experience
- Experience managing large nurture programs and multi-channel outbound campaigns at scale
- Proficiency using Salesforce, marketing automation platforms (Marketo), Google Analytics, Adwords, LinkedIn Campaign Manager, Foundry, and other sales engagement tools
- A passion for driving a deep understanding of full funnel performance metrics and revenue attribution
- Excellent communications and project management skills, including strong ad copy and email copywriting skills
- Strong relationship-building skills with an excellent understanding of sales cycles and motions
- Strong report-building and data analysis skills
What the job involves
- We are seeking a Demand Generation Manager to make an impact at our high-growth company
- The ideal candidate will implement full-funnel demand generation programs and campaigns across inbound and outbound channels, driving lead volume, MQLs, pipeline, and revenue
- Develop and implement demand generation strategies and campaigns across various channels
- Make data-driven recommendations to maximize website conversion rates
- Manage lead nurturing programs to move prospects through the sales funnel
- Work closely with the sales, marketing, and customer success teams to align efforts and drive pipeline and bookings
- Analyze campaign performance, owning metrics such as leads, conversions, pipeline, and bookings
- Develop and execute multi-channel campaigns and programs to generate leads and drive attributed pipeline and revenue
- Create and manage Paid media campaigns across Google Ads, LinkedIn, social, review sites, and other channels, adhering to channel best practices
- Develop and monitor campaign and program metrics for all inbound and outbound channels, including paid media, email, workflows, segmented lists, and assets
- Collaborate cross-functionally with strategic marketers, strategists, data storytellers, and creative colleagues to drive strategies that align with stakeholder goals and drive business impact
- Work with marketing and sales leadership to determine audience segmentation and identify buyer personas to inform content and channel strategies
- Serve as subject matter expert for a key marketing channel(s). Protect and manage the digital customer experience of that channel(s)
- Contribute to integrated campaign strategy ideation and pitch opportunities across the teams
- Work closely with sales and operations to build the target account list and ideal customer profile using data-driven insights
- Orchestrate the execution of the ABM program plan, with highly personalized activities developed with sales to marketing-led activities driven by the demand generation team
- Work with product and brand marketing to hone the creative and messaging of landing pages, ads, emails, and other digital assets
Our take
Companies regularly struggle with recruitment, spending valuable time and resources on sourcing candidates, interviewing them, and analyzing job eligibility. Applications are processed through antiquated job board systems and require additional lengthy processes such as paperwork signing, background checks, and training - ultimately presenting a need for innovation in the recruitment processes.
Fountain provides a data-driven recruitment and candidate management platform for businesses, allowing them to leverage their data to identify recruitment inefficiencies, and automate interviewing, hiring, and post-hire workflows. The company provides bespoke solutions for industries such as hospitality, healthcare, and retail, integrating its technology within industry-specific software and communication formats to make the recruitment experience easier for prospective employees and employers.
Whilst it faces competition from other automation-driven recruitment platforms, Fountain stands out by improving the recruitment process for both employees and employers, helping to reduce communication and processing speeds for both parties. Through this approach, the company claims that it can increase recruitment scope, speed up recruitment processes, and help companies to hire the best candidates for their hiring goals. In 2023 it released conversational AI tools for frontline workforce management, and Fountain Onboard and Fountain Compliance, utilising developments in the machine learning space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2022
$100m
SERIES C
Nov 2021
$85m
SERIES C
Total funding: $217.3m
Company benefits
- Flexible PTO & Work Hours
- "Work from Anywhere" Policy
- Comprehensive medical, dental, and vision coverage
- HSA & FSA (Medical and Dependent Care)
- Life Insurance & STD/LTD
- 16 Weeks Paid Parental Leave for Birth/Adoption
- Wellness/Gym Reimbursement
- Phone Stipend
- Remote IT/Home Office Stipend
- Learning and Development Reimbursements
- Fun, interactive and inclusive team-building events, off-sites, and happy hours
- 401K Plan
Company HQ
Financial District, San Francisco, CA
Leadership
Sean Behr
(CEO)Previously a Senior Vice President of Global Operations for Adap.tv from 2007 to 2014. They are the Co-founder and CEO of STRATIM from 2014 to 2020.
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