Lead Product Designer, Cleo

Growth/Experimentation

Salary not provided

+ Equity

Senior and Expert level
London
Remote from UK

More information about location

Cleo

AI personal finance assistant

Open for applications

Cleo

AI personal finance assistant

201-500 employees

FintechB2CArtificial IntelligenceBankingPersonal financeFinancial ServicesSaaS

Open for applications

Salary not provided

+ Equity

Senior and Expert level
London
Remote from UK

More information about location

201-500 employees

FintechB2CArtificial IntelligenceBankingPersonal financeFinancial ServicesSaaS

Company mission

To help millions of people improve their financial health, and relate to them in a way their banks never could.

Role

Who you are

  • You should ideally have 5 + years of relevant experience and passion for growth focused work
  • You can share mobile app focused design work that shows a proven track record of high quality execution in high-growth, fast-paced and product-led businesses
  • You are a strongly outcome-focused designer motivated by balancing business goals and user experience via small, quick, incremental experiment led impact
  • You thrive on getting deep into the data and the details to optimise existing features and journeys
  • You are a proactive problem solver who can effectively bring structure to large or ambiguous problems to generate buy-in from stakeholders
  • You are a strong cross-functional collaborator who can partner successfully with tech and marketing stakeholders to deliver bottom line impact on growth

Desirable

  • An understanding of cognitive psychology and how to apply social mechanisms in an ethical way e.g. gifting, referrals, engagement, activation etc
  • The ability to think beyond conventional UI patterns and come up with new creative ways to use AI and chat

What the job involves

  • We're moving through uncharted territory with brand new design challenges around conversation, UI, brand, TOV and applied machine learning AI that don’t have much precedent yet
  • We’re using all that to help people improve their financial health, solving money problems that make a very real and tangible difference to our users
  • Cleo’s Growth pillar is focused on acquiring new users as efficiently as possible and helping all our users to get value from Cleo as quickly as possible
  • As a Lead Product Designer in our Growth pillar, your work will be essential in driving the next phase of Cleo’s mission to help more people on their journey towards better financial health
  • You will be working across two teams in Growth focused on how we can drive more users to use Cleo
  • The aim of this work is to find ways to increase organic growth through the viral loop at Cleo, and find ways to drive paid virality through referrals
  • Work in a dedicated, cross-functional squad to identify and solve a range of current and new user needs that will create value for them and for Cleo as quickly as possible
  • Align design vision and KPIs, and help to raise the bar for design quality and consistency on the Growth pillar
  • Drive the long-term growth of Cleo products and features through a combination of data analysis, product ideation, and experimentation to optimise product experience
  • Influence strategy and roadmaps through using data and insights to understand trends in user behaviour and product usage
  • Execute on growth initiatives through designing high quality and impactful user experiences and journeys to land impact on product goals
  • Maximise the team’s impact and learnings through a test, learn, iterate design process

Application process

  • We aim to move as fast as possible. Usually 3-4 weeks is enough time for us all to get to know each other
  • Step 1: An initial intro phone call with our Talent Team to learn more about your experience and why you want to work at Cleo
  • Step 2: A craft interview with a Lead Product Designer to walk through some of your design work as well as get to know you
  • Step 3: A case study with a design manager and PM to present a more in-depth, end-to-end product problem you’ve solved
  • Step 4: A final Cleo values interview with two cross-functional peers from our Product, Data, Growth or Engineering teams

Salary benchmarks

Share this job

View 49 more jobs at Cleo

Insights

Rocket List 2021
Top investors

43% female employees

24% employee growth in 12 months

Company

Company benefits

  • 25 days of Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
  • 401k matching in the US and 6% employer-matched pension in the UK
  • Online courses, £150 annual budget & internal training to level up your skills
  • Regular socials and activities, online and in-person
  • Online mental health support via Spill
  • 1 month paid sabbatical after every 4 years with Cleo
  • OpenAI Plus subscription
  • Electric vehicle salary sacrifice scheme and cycle-to-work scheme
  • Life assurance and income protection via AIG
  • Medical insurance via Axa and Healthcare cash plan via Medicash
  • Performance reviews every 8 months. Generous pay increases for high performers and high-growth team members. Equity top-ups for team members getting promoted

Funding (last 2 of 5 rounds)

Jun 2022

$80m

SERIES C

Dec 2020

$44m

SERIES B

Total funding: $137.5m

Our take

People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.

Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers.

Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.

Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle