Product Marketing Manager, Snap Inc.

• Experience working with brand effectiveness metrics, as well as a variety of measurement tools & techniques such as brand lift experiments, sales lift experiments and media mix modeling
• Clear understanding of the needs of brand marketers
• Familiarity with digital ads buying practices, especially in the context of broader media investments (inclusive of linear TV)
• Expertise in helping advertisers navigate the ads ecosystem, given the number of brand safety and/or privacy-driven regulatory and ecosystem changes
• Excellent written and verbal communication
• Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously
• Comfort with ambiguity, dependencies and heavy cross-functional collaboration
• Ability to transform complex and nuanced concepts into simple actionable tasks
• Bachelor’s degree or equivalent years of experience
• 5+ years of industry experience in product marketing, internet technology, or other relevant digital marketing work

Desirable

• The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc.
• This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow
• Help advertisers succeed in measuring their media outcomes, meeting their marketing objectives and growing their businesses by working cross-functionally with many internal teams to land a portfolio of measurement & signal ingestion solutions that drive results
• Combine quantitative and qualitative research with deep expertise in the ads measurement & third-party partner ecosystems to identify industry trends, unmet advertiser needs and growth opportunities. Apply these learnings to inform the ads measurement product priorities and roadmap
• Lead commercialization of new measurement solutions. Partner with internal teams like product and sales to test early stage features, assess market fit, collect customer feedback and measure impact
• Develop and deploy global go-to market strategies that grow adoption of Snapchat’s measurement solutions. This includes: customer segmentation and sizing, product positioning & customer education, internal and external communications, activation plans and success metrics. Secure requisite cross-functional alignment throughout the process
• Provide strategic guidance and support during all phases of the sales cycle. Proactively identify and implement process improvements that reduce friction and improve results
• Act as in-house expert on brand safety, including staying up to date on regulatory or ecosystem changes, and new ad technologies and tools
• Advocate for product or policy changes to ensure Snap continues to give advertisers the controls and flexibility they need to meet internal requirements around brand safety
• Support sellers and advertisers on brand safety topics and audits, while also keeping all internal and external documentation up to date