Senior Global Influencer Marketing Manager, Boden
12 Month FTC
+ Targeted annual bonus scheme
4 days a week in office (Boden House, London)
Clothing for women and children
Open for applications
Clothing for women and children
501-1000 employees
Open for applications
+ Targeted annual bonus scheme
4 days a week in office (Boden House, London)
501-1000 employees
Company mission
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Role
Who you are
- Experience and knowledge of the US, UK and DE influencer landscape, including relevant competitor activity
- Experience using ShopMy to effectively implement and scale influencer gifting programmes
- Proven ability to build and scale creator-first content programmes
- Strong commercial and strategic judgement across brand and performance
- Experience managing junior team members and building high-output teams
- Energised by systems, processes and building structure for scale
- Comfortable operating in a fast-paced, high-ownership environment
What the job involves
- The Senior Global Influencer Marketing Manager will devise the strategy and own the execution of the global creator marketing approach, with a key focus on scaling the global influencer gifting programme.
- This role will oversee the end-to-end process, from creator identification and outreach through to activation, performance tracking, and optimisation. The successful candidate will define and manage departmental KPIs, delivering measurable, commercial results that maximise reach, engagement, and brand impact, while contributing to a cohesive, high-performing influencer marketing team
- This role is for a 12 Month FTC, candidates applying must be comfortable with this
- Programme Execution
- Together with the Global Head of PR & Influencers, devise the global paid creator and gifting programme growth strategies and oversee the team’s day-to-day execution of both programmes
- Design and execute a scalable influencer gifting model using ShopMy. Put supporting processes in place to accelerate the programme and achieve a twofold increase in scale by the end of 2026
- Develop partnership briefs and incentive structures that are brand-aligned and enable creators to produce authentic, high quality content optimized for performance across Meta channels, YouTube and TikTok
- Proactively identify innovative ideas that lead the way in creativity and performance
- Creator & Content Coordination
- Drive ambitious creator onboarding growth while maintaining rigorous standards for long-term brand fit, values alignment, tone, and consistency with brand and product marketing
- Oversee the paid partnership and gifting trackers, oversee contract negotiations and manage usage requests, deliverables,
- Demonstrate excellent relationships with creators and agents and show expertise in contract and fee negotiations
- Align with the content and product marketing teams to create influencer product edits that will not only drive performance but will produce high-performing, elevated content suitable for multi-channel use. Elevate content to “boost-ready” status, suitable for paid media amplification
- Review and vet all creator content ensuring it is on brand and has the potential to be high performing
- Run structured feedback loops with creators and internal teams to improve conversion over time and build repeatable, scalable models for creator led creative
- Performance Reporting
- Oversee the creation of weekly and monthly reports, analyse performance and ROI, delivering clear insights, strategic recommendations and optimisation principles
- Share insights that highlight which creators, content formats, and narratives are delivering the strongest efficiency, scalability, and overall impact
- Collaborate with teams to evolve storytelling formats based on performance insights and emerging creator best practices
- Trend & Cultural Monitoring
- Continuously innovate, bringing new ideas, formats and technologies that drive effectiveness. Monitor competitor activity to ensure the brand remains culturally relevant and ahead of industry shifts
- Creative Collaboration
- Guide and support junior team members in their professional growth, encouraging an environment of collaboration and agility
- Working alongside affiliate influencer, brand, paid social, organic social and creative teams to provide data-informed feedback on creator imagery, video, and messaging that resonate most with audiences and support brand goals
- Assist in the creation of elevated in-person activations and events with a creator first lens to drive content creation and reach
- Budget & Investment Support
- Oversee the influencer budget with accuracy and accountability, ensuring efficient investment against performance metrics
- Cross-Functional
- Act as a key connector across brand, affiliate, product, organic and paid social teams to ensure cohesive execution, consistent messaging, and a unified brand presence across all markets
Salary benchmarks
Our take
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. It has 1.8 million active customers worldwide and has attracted high-profile buyers, including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real-time responsiveness vital in today’s retail industry. As a result, in the past few years, Boden has heavily invested in modernising its IT systems and created a new way to capture data online. Having adapted to changing consumer behaviours, now 95% of its sales occur online, enabling it to compete with the growing number of e-commerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been Boden's only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set it apart, leading to Boden’s US sales already overtaking those in the UK, and the business continues to grow faster there.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Johnnie Boden
(Creative Director)Johnnie started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.
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