Email Marketing Executive, Third Space Learning

• The right to live and work in the UK
• A university degree or strong relevant experience
• 1-2 years’ experience in email marketing, communications, or working in/with schools
• Excellent written and verbal communication skills; this role requires somebody who can write clear and compelling copy that stands out in teachers’ crowded inboxes and inspires action
• Strong attention to detail and organisational skills; you’ll be managing email sends to around 200,000 teachers across multiple segments and markets, so you’ll need to make sure these are well-planned, well-coordinated, and free of errors
• Confidence with data and analysis; including identifying patterns, trends and areas for improvements and translating these into actionable insights
• Curiosity, creativity and passion to bring stories to life and drive optimisation through quantitative and qualitative insight
• Initiative and a proactive nature; we’re always keen to try new things and believe no new idea is a bad idea, as long as someone is passionate about it and ready to test their assumptions and learn along the way!

Desirable

• Email is one of our most important marketing channels as we’ve built a strong reputation for supporting teachers across the country with valuable free maths content, leading to a large global email marketing database of almost 200,000 engaged teachers and school leaders across the UK and US
• We’re looking for a passionate, data-driven, creative and analytical email marketer to take ownership of this key channel, driving engagement with our free content, building brand loyalty, converting teachers into leads and supporting our existing customers through their journey
• Alongside this, you’ll support our growing social presence, sharing stories and content that support and engage our community
• This is an exciting time to take on this role as we expand our new AI tutoring offering across a large engaged marketing database
• Own, develop, and execute the day-to-day email marketing schedule and the always-on automated email plan
• Repurpose email content into social posts to amplify reach and engagement
• Support scheduling and light engagement across social platforms, ensuring our voice is consistent and responsive
• Collaborate with the content, brand, sales, support and product teams to ensure we’re sending the right content in the right way at the right time
• Write compelling copy in line with our brand tone of voice to engage teachers, build an understanding of the support we can offer them and inspire them to take action
• Recommend, plan and create additional content such as blogs, landing pages, social campaigns and case studies and oversee their distribution to our community
• Hypothesise and implement tests to uncover insights and optimise our campaigns
• Conduct weekly and monthly reporting and analysis on Key Performance Indicators (KPIs) and performance towards targets, including open rates, click to open rates and conversion rates
• Regularly analyse and share insights with the other teams, including how prospects engage with content, what messaging is most effective, and what changes might need to be made to our strategy to increase our success
• Maintain a keen understanding of the UK and US education landscape through social listening, monitoring prospect behaviour, researching competitors, surveying the database and conducting market research calls
• While the role is centred around email marketing, you’ll go beyond email to ensure our campaigns have maximum success. This means you’ll regularly be:
• Repurposing email content into social media posts
• Writing blogs based on any insights gained from analysis/research
• Creating, testing and optimising landing pages
• Working with the Customer Support team to discover, develop and promote school success stories and user-generated content