Senior Product Marketing Manager, SnapLogic
iPaaS & APIM
$160-180k
+ Stock Options
2+ days a week in office (San Mateo, CA)
Integration platform-as-a-service for Enterprise
Be an early applicant
Integration platform-as-a-service for Enterprise
201-500 employees
Be an early applicant
$160-180k
+ Stock Options
2+ days a week in office (San Mateo, CA)
201-500 employees
Company mission
To empower businesses to unleash the full potential of their data and applications.
Role
Who you are
- It’s a unique position that requires business and technical aptitude. A successful candidate will understand the application integration and API management industries.
- Experience with product and solutions marketing across verticals such as manufacturing, technology, retail and consumer goods, banking and finance, and higher Ed is a strong plus.
- Along with demonstrated product marketing experience, the ideal candidate will also know modern marketing methods, as demonstrated clearly through a successful track record of developing content, fueling a digital marketing funnel, and creating sales pipelines that drive growth
- The ideal candidate has experience building high-performing, high-quality, product and solutions marketing messages, programs, and content.
- You have proven experience in driving sales enablement, supporting integrated marketing campaigns, collaborating with global and domestic marketing and channel-partner marketing teams, and orchestrating compelling product launches
- The ideal candidate possesses a deep understanding of iPaaS and APIM market with a proven ability to communicate value propositions effectively to both technical and business audiences.
- This role requires strong leadership, storytelling, analytical, and execution skills, along with the ability to influence at all levels of the organization
- 5+ years of experience in B2B product marketing with 3+ years in iPaaS and/or APIM
- Proven track record of successfully launching with measurable business impact
- Strong storytelling and content development skills, with the ability to translate complex AI and data integration concepts into simple, compelling messages
- Experience working with sales, digital marketing, product management, and partner ecosystems to drive alignment and execution
- Deep understanding of iPaaS and APIM trends, market dynamics, and customer pain points
- History of active social media presence and engagement
- Excellent verbal, written, and presentation skills with experience speaking at industry conferences and engaging with analysts
- Strong leadership and stakeholder management abilities, with experience influencing cross-functional teams
- Analytical mindset with experience using data to drive decisions and measure marketing effectiveness
- Bachelor's degree in marketing, business, or a related field; MBA preferred
What the job involves
- You’ll be part of the SnapLogic product marketing team and will be empowered to make a difference and contribute to the success of our integration platform as a service (iPaaS) and API management capabilities of our intelligent integration platform.
- Reporting to the Vice President of Product Marketing
- We are looking for a strategic, results-driven Senior Product Marketing Manager to lead the go-to-market strategy and execution for SnapLogic’s integration platform as a service (iPaaS) and API management solutions.
- In this role, you will drive the iPaaS and APIM product marketing vision, shaping market perception, defining positioning, and executing strategies that drive pipeline and revenue growth.
- You will report to the Vice President of Product Marketing and collaborate cross-functionally with Product, Sales, Digital Marketing, and Partner teams to accelerate adoption and engagement of our AI-powered and data integration solutions
- Develop and drive the global go-to-market strategy, including messaging, positioning, and value propositions
- Lead high-impact product launches that generate mindshare in the market
- Drive sales plays and marketing campaigns that create demand, fuel the digital marketing funnel, and drive pipeline growth for your products
- Establish SnapLogic’s thought leadership by developing compelling content, driving social media engagement, speaking at industry events, and engaging with analysts and influencers
- Enable sales and customer success teams with training, sales tools, and collateral that articulate the business impact and technical capabilities
- Collaborate closely with product management to influence roadmap decisions based on market insights, competitive intelligence, and customer feedback
- Support analyst relations efforts to strengthen SnapLogic’s position in industry reports and rankings
- Foster relationships with partners and channel teams to accelerate adoption through strategic alliances and co-marketing initiatives
- Leverage data and analytics to measure message, content, and campaign effectiveness, optimize marketing strategies, and improve engagement and conversion rates
Our take
The rise in the use of cloud software suggests room for innovation in enterprise technology. However, companies continue to use legacy software and architectures, reluctant to update their systems due to associated costs and complexity.
SnapLogic builds integration platforms for enterprises that allows for the parallel usage of both legacy and cloud apps. This prevents full migration being a necessity, and allows enterprises to monitor and connect both legacy and cloud technologies together to optimize their systems.
The startup currently provides solutions for around 750 enterprises including Adobe, AstraZeneca, pwc and Sony. Investment from Sixth Street Growth, bringing the company to a valuation of over $1B in 2021, has accelerated international expansion and widened the number of partnered enterprises. The latter has included decisions intelligence leader Stemly, which has leveraged SnapLogic's no/low code data platform to enhance its own machine learning.
Steph
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Dec 2021
$165m
SERIES H
Oct 2019
$72m
SERIES G
Total funding: $373.3m
Company benefits
- Employees get the benefit of up to 100 percent coverage for medical, dental, and vision insurance, a competitive compensation package that includes stock options and a 401(k) plan, FSA and Dependent Care Spending Accounts, monthly cell and gym reimbursement, and flexible time off
- How about a catered lunch every day? Check it off the list. We’re also proud of our well-stocked kitchen with snacks and drinks and “Snappy Hours.” Holiday parties and other excuses to celebrate are part of our DNA. And we’re family friendly, too – they’re welcome at many of our company gatherings
- We also toss in a few extras like commuter benefits, wellness offerings (we want you healthy), and best of all, a dog-friendly environment, because dogs remind us to always be in the moment. And they do silly things, too
Company HQ
Hayward Park, San Mateo, CA
Leadership
Gaurav Dhillon
(Chairman & CEO)Started their career by co-founding Informatica Corp in 1992, serving as CEO until 2004. They also founded Jaman.com in 2005, before starting SnapLogic as CEO in 2006.
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