Marketing Specialist, Wolters Kluwer
Corporations
CA$58.6-89.3k
+ Bonus
2 days a week in office (North York, Toronto)
AI-powered solutions for professionals
Be an early applicant
AI-powered solutions for professionals
1001+ employees
Be an early applicant
CA$58.6-89.3k
+ Bonus
2 days a week in office (North York, Toronto)
1001+ employees
Company mission
To help customers make critical decisions every day by providing expert solutions tha to combine deep domain knowledge with technology.
Role
Who you are
- Bachelor’s degree in marketing, related field, OR equivalent
- 4+ years of business experience
- Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset
- Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)
- Demonstrated ability to identify, recommend and position products to optimize revenue potential
- Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
- Ability to work independently and in a team environment in a positive and supportive manner
- Strong analytical, problem solving and decision-making skills
- Ability to manage multiple projects simultaneously and achieve goals without conflict
- Creative, flexible, and inquisitive with strong initiative and self-motivation
- Excellent follow-through, attention to detail, and time management skills
- Please note – education, employment verification, reference checks and criminal background checks will be administered on suitably qualified candidates
What the job involves
- The Marketing Specialist, Growth Marketing (Corporations), is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline for the mid-large (regional sales team) in the U.S for corporations
- This role is involved in every step of the customer engagement cycle, from ideation to implementation and analysis and will work with the local Marketing and Sales teams to build compelling campaigns that drive results
- Works individually or with a team to lead demand generation strategies and initiatives through multiple channels and is expected to monitor, analyze, test, and continually refine all components of campaign lifecycles as well as nurture target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients
- Develop strategy and execute Marketing campaigns in a mix of channels to drive MQLs and in the end revenue
- Defines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials, and promotions and trade shows while maximizing ROI
- Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message
- Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plans and revenue forecasting channel strategies and tactics
- Develops marketing plans informed by a deep understanding of assigned market segments and actively monitors, communicates, and acts upon changes relevant to customer and competition
- Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
- Proactively identifies and champions new revenue opportunities
- Works with Sales and Product Management to develop relationships with key associations, core affiliates and other third parties
Our take
For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.
While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Alphen aan den Rijn, Netherlands
Leadership
Nancy McKinstry
(CEO & Chairman of the Executive Board, not founder)Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.
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