Vice President of Revenue Marketing, Toast
New Business
Point of sale and management system for restaurants
Be an early applicant
Point of sale and management system for restaurants
1001+ employees
Be an early applicant
1001+ employees
Company mission
Toast's mission is to enrich the food experience for all.
Role
Who you are
- We are looking for a leader with a high degree of curiosity, hunger for the number, and desire to make an impact
- While Toast’s go-to-market engine is already one of its strategic differentiators, you will be passionate about bringing in best practices, innovating and experimenting to extend and build upon this moat
- High degree of curiosity and passion for revenue marketing trends, bonus if within inbound (SEO, Digital, Web) and paid media
- Strong executive presence and track record of building high performing teams
- Track record of building programs that drive differentiation and innovation within go-to-market strategy
- Expertise in owning and hitting a number with strong results
- Hunger for data and measurement
- Ability to motivate cross functional teams towards a common revenue goal
- Thrive in ambiguity and ability to navigate standing up new programs and channels
- Expertise across the following areas preferred: digital/inbound marketing (especially the future of SEO, traffic), paid (from brand to MOFU) and technology to drive revenue growth
- MBA preferred, but not required
What the job involves
- This is a mission-critical role at Toast, responsible for building and driving strategies to accelerate revenue growth, fuel pipeline, and support Toast's rapid expansion in the market
- This is a unique opportunity to lead a high-impact team within a top-tier SaaS organization and make a significant impact on Toast’s success
- You’ll bring creativity, strategic thinking, and data-driven insight to position Toast at the forefront of revenue marketing excellence
- Develop the Marketing strategy, tests and capabilities needed to drive outsized revenue growth within our core funnel
- Ensure marketing strategies are aligned to revenue goals, owning full funnel performance and all associated metrics from MQL to deal in partnership with our Finance and Sales teams
- Build the operating model, data and measurement strategy (alongside Marketing Operations) to grow and optimize our funnel effectively
- Infuse industry best practices, breakthrough channels, and bold innovation to position Toast as a leader in revenue marketing—driving impact through creativity, strategy, and growth
- Drive a best-in-class approach to multi-channel demand generation, incorporating paid media, inbound marketing, community, partner, field and more to reach and convert target audiences
- Develop an experimentation roadmap to test emerging growth channels, innovative marketing tactics, and new strategies. Implement successful experiments at scale to enhance lead generation and revenue growth
- Partner cross functionally to drive coordinated revenue programs, especially with Sales/SDRs, Brand Marketing, Marketing Operations, Product Marketing and Customer Marketing
- Advise and partner with the Brand Marketing team on media programs targeting awareness and consideration; leveraging digital, in market and streaming media tactics
- Lead and grow professionally a group of highly motivated revenue marketing professionals, helping them drive greater impact on Toast, creating a world class culture, and achieving their career aspirations
- Contribute to Toast-wide revenue strategy, across all channels, lifecycles and segments
Our take
Running a restaurant means managing a stressful set of elements, all needing to work together seamlessly to create a good experience for diners. Toast helps to streamline processes, and puts an end to piles of paperwork, by providing a platform whereby tableside ordering, menu modifications, labour management, payroll, and more are all housed in one system that can run from a tablet.
Toast offers restaurant-grade hardware and cloud-based customisable payment solutions to serve clients from startup through to growth phase, as well as a service for established restaurants. By combining all the digital services a restaurant might need, the platform can act as the one and comprehensive solution for restaurants of any size, avoiding restaurateurs having to invest in a range of technologies.
Toast has over 70,000 restaurants on its books, from food trucks to national brands, and its mobile ordering and payment solutions have made it a recognized brand for consumers. The company's IPO in 2021 saw it valued at over $30 billion and since then, it has added more features to its product suite including wholesale and catering order tools. Toast then, has proven its place as an indispensable player in the restaurant space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2020
$400m
SERIES F
Apr 2019
$250m
SERIES E
Total funding: $899m
Company benefits
- Peer and company recognition programs
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
Company values
- We're one team - There’s no “I” in Toast. The only way we’ll succeed is by solving problems together and sharing lessons along the way. As individuals we own our actions, support and respect each other, and embrace our differences.
- We embrace a hospitality mindset - Empathy is our default. We strive to make everyone – from employees and customers to partners and beyond – feel like they belong. We’re fiercely passionate about our community, and are devoted to their success.
- We're driven by purpose - We deliver results with integrity. Challenging work is rewarding work, and accomplishing our goals requires a mix of grit, resilience, and humor.
- We're always hungry - No problem is too big to solve if we stay hungry for innovation. The bigger the idea, the better.
- We lead with humility - Great ideas come from anywhere or anyone, regardless of tenure, title, or background. We believe your opinion matters, and that open and honest feedback is a gift. Act on it.
Company HQ
Fenway–Kenmore, Boston, MA
Articles
Leadership
Steve Fredette
(President)They studied at MIT before co-founding Klick Mobile in 2009 and spending almost 7 years at Endeca. They left their Management role in June 2012 having co-founded Toast in May.
Aman Narang
(CEO)Having studied Computer Science at MIT, they worked at Endeca for 5 years. They moved from working as Product Manager to work full-time as President of Toast in 2013, having co-founded it the previous year.
Jonathan Grimm
(CTO)They also studied Computer Science at MIT before working as an Engineer for Endeca for over 4 years. They worked at Oracle for 5 months prior to co-founding Toast in May 2012.
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