Senior Data Scientist, Wealthsimple
Marketing Data
CA$151.2-189k
+ Equity compensation
SQL
Python
Google Analytics
Google AdWords
Senior and Expert level
Toronto
Remote from Canada
Professional investing services made simple
Job no longer available
Professional investing services made simple
1001+ employees
FintechB2CPersonal financeInvestingFinancial ServicesSocial Impact
Job no longer available
CA$151.2-189k
+ Equity compensation
SQL
Python
Google Analytics
Google AdWords
Senior and Expert level
Toronto
Remote from Canada
1001+ employees
FintechB2CPersonal financeInvestingFinancial ServicesSocial Impact
Company mission
To help everyone achieve financial freedom.
Role
Who you are
- We’re looking for someone who thinks big, sweats the small stuff and keeps things simple
- We're looking for someone who can hit the ground running with strong marketing analytics expertise and contribute to strategic direction from day one
- Strong preference for prior experience working with marketing teams and paid advertising platforms (Google Ads, Meta Ads, programmatic advertising, etc.)
- Understanding of digital marketing mechanics including attribution, ad platforms, tracking, and conversion optimization
- Strong technical skills in Python and SQL with experience building production-quality code
- Experience with measurement and attribution—ideally including building in-house attribution systems (not just using off-the-shelf tools like Google Analytics)
- Proven track record in algorithm development, optimization problems, or building data-driven decision systems
- Strong foundation in causal inference, A/B testing, and experimental design
- Excellent communication skills and ability to translate complex technical concepts for non-technical stakeholders
- Has full-stack data science experience—comfortable with everything from dashboards and reporting to sophisticated algorithm development
- Can contribute to strategic direction in marketing analytics from day one with minimal ramp-up time
- Thrives in a collaborative, multi-faceted environment with ongoing alignment across stakeholders and data team membersIs passionate about measurement and understanding what drives business outcomes—navigating the complexities of attribution and incrementality
- Ideally has worked at larger-scale tech companies that develop internal analytics and optimization systems
- Adjusts quickly to changing priorities and effectively manages complexity in a fast-paced growth environment
- Values simplicity and pragmatism—knows when to build sophisticated solutions and when a simpler approach will suffice
- Is eager to teach and learn. We value making each other successful!
- Is a lifelong learner who's constantly seeking feedback to continue improving their craft
What the job involves
- You’ll join a high-bar, fast-paced team where people are trusted to own their work, communicate openly, and ship things that improve our clients’ lives. Collaboration, humility, and an obsession over quality are how we get stuff done
- The Data Science & Engineering (DSE) team consists of analytics engineers, data scientists, and software engineers with diverse educational backgrounds such as math, operations research, economics, computer science, engineering and business
- The team is responsible for enabling data-driven decision making and building data products at Wealthsimple
- The Marketing Data team sits within the broader Growth Data organization and focuses on driving new user acquisition and net deposit targets through marketing efforts including paid, organic, and branding initiatives
- Our team is structured around key domain areas including promotions, referral and social sharing, paid marketing, and organic/upper funnel marketing measurement
- We work closely with cross-functional partners in Growth, Product, and Engineering to optimize our marketing investments and scale Wealthsimple's customer base
- Marketing is a cornerstone of Wealthsimple's growth strategy, and the Marketing Data team plays a critical role in enabling data-driven decision making across all marketing channels
- We're looking for a Senior Data Scientist who will serve as a domain expert for one of our key marketing pillars—driving optimization through sophisticated algorithms, measurement systems, and strategic insights that influence millions of dollars in marketing spend
- In this role, you'll be the DRI (Directly Responsible Individual) for your domain area, building data products and analytics solutions that directly impact business outcomes
- You'll work on challenging problems ranging from marketing optimization algorithms to attribution modeling, experimentation, and strategic measurement
- You'll collaborate closely with marketing stakeholders to understand business needs and translate them into technical solutions, while also partnering with data engineers and other data scientists on shared infrastructure
- This is a full-stack data science role where you'll wear many hats: algorithm developer, measurement strategist, analyst, experimenter, and business partner
- Build data products and algorithms that optimize marketing performance—including budget allocation, targeting strategies, and campaign optimization across multiple channels
- Design and implement measurement strategies for marketing initiatives, including attribution modeling, incrementality analysis, and multi-touch attribution
- Drive marketing strategy through data insights, A/B testing, and causal inference methodologies to maximize ROI on marketing spend
- Develop and maintain analytics pipelines and data infrastructure, working collaboratively with data engineers and other data scientists
- Conduct exploratory analysis to identify growth opportunities, understand customer behavior, and optimize marketing tactics
- Provide business-as-usual analytics support including reporting, dashboards, and ad-hoc analysis for marketing stakeholders
- Leverage AI tooling to handle operational tasks efficiently and focus your expertise on high-impact strategic problems
- Partner with ad platforms (Google, Meta, etc.) and internal engineering teams to ensure robust tracking, data integration, and measurement capabilities
- Take ownership and ship it—continuously look for the simplest, most effective way to approach challenges; Occam's razor is your friend
- Work where you are (while our Canadian offices are located in Toronto, we are a remote-first workforce and you can join from anywhere in Canada!)
Our take
Wealthsimple is one of a crop of robo-advisors trying to democratise investment management. These companies are disrupting the industry by automating many of the processes involved in investment, removing the need for human advisors.
But while other so-called robo-advisors are focused on courting the high end of the market, Wealthsimple is trying to provide the same types of tools and advice to all users, regardless of the amount they have to invest.
Wealthsimple does have higher fees than some other robo-advisors such as Betterment and Charles Schwab. However, the company believes that it provides a more user-friendly platform, tailored to millennials who will be attracted to Wealthsimple due to its ease of use and social impact offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
-10% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2025
$404.9m
LATE VC
May 2021
$552.1m
LATE VC
Total funding: $1.3bn
Company benefits
- Retirement savings matching plan through Wealthsimple Work
- Company equity for full-time employees
- Access to Premium Client perks, including personal finance learning & advice and a boosted interest rate on deposits
- Paid parental leave (6 months topped up to 100% of salary)
- 20 vacation days per year
- 90 Days Away program
- Top-tier health benefits
- Life & disability insurance
- Generous sick and mental health days
- Employee resource plan including services like RMT, psychology, and physiotherapy
- Up to $5,000 per year for mental health supports
- Gender Affirmation benefits
- Up to $1,500 per year for professional development
- Up to $1,500 per year for wellness and home office expenses
- Employee resource groups
- Social impact hours
Company HQ
Fashion District, Toronto, ON
Leadership
Michael Katchen
(Co-Founder & CEO)Previously worked as a Business Analyst at McKinsey and then at Ancestry.com as Country Director for Canada.
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