Head of Retention Marketing, Bloom & Wild

• Are a retention marketing specialist with in-depth knowledge of email marketing. You'll likely have around 5 year's experience in a similar type of role and will have a strong understanding of customer segmentation
• Have a collaborative style that enables you to work with a range of different people and teams and allows for open and inclusive discussion
• Enjoy managing a team and delivering through others. You're comfortable guiding, evaluating and flexing your style to get the best from those around you
• Are a data-driven decision maker - you love to understand the data, derive insights, and are proficient with excel
• Proactive - you take responsibility and initiative to get things done, enjoy leading a team but are willing to roll up your sleeves and get stuck in!
• You care about the detail - you’re methodical and precise and deliver to a consistently high standard
• Excellent communication skills with the ability to distil technical information to all levels across the organisation, focusing on actions and impact
• Love working in a dynamic environment - you're able to identify quick wins and make trade-offs, while maintaining analytical best practice

Desirable

• We’re looking for a Head of Retention Marketing to join our team in London for 12 months and cover a period of parental leave starting in June
• Reporting to Gary, our VP of Digital, you’ll also have an active role in the Digital Marketing Leadership Team
• Lead and mentor a talented team of 7 retention marketing specialists (4 direct reports), ensuring that they are learning and developing the skills required to grow
• Drive profitability of our newsletter program across markets, leading the best practice of email marketing activity to increase customer retention, frequency and lifetime value
• Lead on our hypothesis-led testing roadmap, elevating our marketing strategies across new and existing channels in an experiment-driven culture
• Manage our repeat customer forecasting and budgeting processes, supporting Retention Managers with accurate forecasting on order volumes and marketing costs, to ensure we have the right level of activity planned to achieve targets, profitably. You'll also react and respond to trading conditions to balance supply and demand
• Partner with the BI team to monitor our repeat customer models and customer base health, making recommendations on discovery analysis, segmentation and marketing initiatives to help shape short and long term strategy
• Collaborate with the Acquisition, CRM, Commercial and Brand teams to identify opportunities to drive growth and profitability across the Bloom & Wild group
• Continually seek to improve our processes to drive efficiency and automation