Senior Product Manager, Webflow
Optimize
$139-218k
Salary range dependent on candidate location. $162,000 - $248,000 CAD. Plus equity
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$139-218k
Salary range dependent on candidate location. $162,000 - $248,000 CAD. Plus equity
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- You should have a deep appreciation for user experience, a strong grasp of the web design and development process, deep familiarity with data products, and a passion for turning vast data sets into actionable insights
- Have strong stakeholder management experience leading products that support multiple customer personas
- Have led multi-disciplinary development teams in high-growth startup environments
- Are deeply empathetic and passionate about understanding user needs and transforming them into tangible product features
- Have a strong technical acumen and can articulate complex technical concepts in simple terms
- Possess a 'test and learn' mentality and are comfortable working in a fast-paced, dynamic, and evolving environment
- Can balance big-picture thinking with deep-dive analysis and attention to detail
- Are experienced in agile methodologies and can adapt to changing priorities
- Have a strong understanding and appreciation of design aesthetics and principles
- Have excellent problem-solving skills, with a creative and analytical mindset
- Are comfortable giving and receiving constructive feedback to continuously improve and encourage growth
- Have excellent leadership skills, with the ability to inspire and motivate a team towards achieving a common goal
- Are adept at navigating and managing through ambiguity and complexity
- Excel at translating complex technical concepts into easy-to-understand, intuitive, and user-friendly interfaces
- Have experience with Webflow and other web design and development tools
- Have a passion for empowering creators and democratizing the web design and development process
What the job involves
- We are seeking a Senior Product Manager to join our growing team
- You will be primarily focused on Webflow’s web optimization solution, called Webflow Optimize
- Reporting to the Director of Product for Webflow Optimize
- Advance the vision, strategy, and execution of Webflow Optimize
- Collaborate with cross-functional partners, including design, engineering, user research, data science, sales, education, and community teams to identify and define features that improve the product experience
- Conduct research and data analysis to understand user needs, pain points, and behaviors
- Prioritize product backlog and manage roadmap based on strategic priorities, user needs, and market trends
- Develop and articulate compelling value propositions to stakeholders
- Define, track, and analyze key product metrics to inform decision-making and measure success
- Advocate for our users and drive product improvements based on user feedback and data
- Collaborate on go-to-market strategies for product features and updates, working in close collaboration with our product marketing team
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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