Digital Marketing Manager, Inbenta
Conversational AI platform
Job no longer available
Conversational AI platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To help organizations communicate with their customers using AI.
Role
Who you are
- We are seeking a highly skilled Digital Marketing Manager with expertise in SEO (Search Engine Optimization) and analytics to join our team
- The ideal candidate will be passionate about leveraging digital channels to drive business growth, possess strong analytical skills, and have a proven track record of optimizing digital marketing campaigns for maximum effectiveness
- Bachelor’s degree in Marketing, Business, Communications, or related field a plus but not required with the right experience
- Proven experience in digital marketing with a focus on SEO
- Strong understanding of search engine algorithms and ranking factors
- Proficiency in web analytics tools such as Google Analytics, Google Search Console, etc
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz) for keyword research, rank tracking, and site auditing
- Excellent analytical skills and attention to detail
- Strong communication and collaboration skills
- Ability to multitask and prioritize tasks in a fast-paced environment
- Certification in Google Analytics and/or Google Ads (preferred but not required)
- Experience with other digital marketing channels (e.g., SEM, social media, email marketing) is a plus
What the job involves
- SEO Strategy Development: Develop and implement comprehensive SEO strategies to increase organic traffic, improve search engine rankings, and enhance online visibility
- Keyword Research and Analysis: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and industry. Analyze keyword performance and adjust strategies accordingly
- On-Page and Off-Page Optimization: Optimize website content, meta tags, URL structures, and internal linking for improved search engine visibility. Develop and execute link-building strategies to enhance domain authority and backlink profile
- Content Strategy and Creation: Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategies and engages our target audience. Ensure content is optimized for search engines and user experience
- Analytics and Reporting: Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic, user behavior, and campaign performance metrics. Generate regular reports to assess the effectiveness of digital marketing efforts and identify areas for improvement
- Performance Monitoring and Optimization: Monitor key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and ROI. Identify optimization opportunities and implement data-driven strategies to achieve marketing objectives
- Technical SEO Audits: Conduct technical SEO audits to identify website issues affecting crawlability, indexability, and site performance. Collaborate with developers to implement technical fixes and improvements
- Stay Updated on Industry Trends: Keep abreast of latest trends, best practices, and algorithm updates in SEO and digital marketing. Proactively recommend strategies to adapt to changes and maintain competitive advantage
Our take
Inbenta is a conversational AI platform that provides natural language processing (NLP) and machine learning capabilities to businesses. It enables companies to create interactive and intelligent chatbots, virtual assistants, and knowledge management systems to enhance customer support and engagement.
Inbenta began as a consultancy when its founder, Jordi Torras, recognized that companies weren't effectively leveraging their search technologies. Over time, it evolved into the conversational AI platform that it is today and now serves more than 250 brands across all industries, providing them with solutions to enhance customer support and engagement.
With backing from a number of investors, Inbenta is currently directing its efforts towards strategic hiring initiatives and expanding its processes and platform. This ambitious approach aims to fuel the company's growth within the conversational AI space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2023
$40m
LATE VC
Aug 2018
$6.5m
SERIES B
Total funding: $76.1m
Company benefits
- Team-building activities and parties
Company HQ
McKinney, TX
Leadership
Jordi Torras
(Founder)Graduated from Harvard Business School with a Postgraduate in Leading Professional Service Firms. Previously worked as an Associate Professor at EADA. Also worked as a Business Unit Manager at Steria, a Country Manager at Alten, and as the VP of Southern Europe for Oracle.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job