Director of Field & Partner Marketing, dbt Labs
EMEA
£154-187k
OTE
+ Equity
Travel up to 50%
Data transformation tools
Job no longer available
Data transformation tools
501-1000 employees
Job no longer available
£154-187k
OTE
+ Equity
Travel up to 50%
501-1000 employees
Company mission
To empower data practitioners to create and disseminate organizational knowledge.
Role
Who you are
- Have 8+ years experience in B2B marketing (required); specific expertise in software and SaaS/subscription models strongly preferred
- 3+ years experience in an EMEA marketing leadership role at a US-based company
- You are a seasoned people manager and have managed remote teams across Europe and/or other markets
- Can demonstrate previous experience managing programs across an integrated set of marketing channels to hit goals including adapting global programs for your local markets
- Have owned a pipeline or revenue target and can speak to your triumphs and challenges achieving it
- Are incredibly analytical and metrics driven, with a desire to launch, learn, and iterate to continually improve programs. You are hands on and self-sufficient with navigating dashboards in tools like looker, salesforce, and more
- Are exceptionally strong writing, presentation and verbal communications skills, with the ability to clearly and simply articulate strategies and build trust up, down, and across the organization
- Have Enterprise and Commercial segment experience; Industry marketing experience preferred
- Have experiences entering new markets for the first time where you assisted building the GTM motion and established a solid run rate of business collaboratively with sales and alliances teams from scratch
What the job involves
- Dbt Labs is expanding the Marketing team in EMEA and we are looking for a Director of Field Marketing & Partner Marketing to own marketing funnel performance across EMEA
- This role is a critical component to our EMEA go to market strategy and one that will help continue to accelerate the tremendous adoption we have seen across this market
- This role partners directly with EMEA Leadership and requires the type of person who can think strategically across a complex region while also jumping in and executing the plan when necessary
- Develop a comprehensive EMEA marketing plan and budget to achieve pipeline growth objectives through innovative multi-channel marketing campaigns, events, and partnerships
- Build, coach, and directly manage a team of field marketers across regions where we are more established as well as develop new markets
- Initially this role will manage IC responsibilities in the Nordics region as we determine future hiring plans to support the region in FY25
- Be responsible for identifying which global marketing programs to localize and run in EMEA, selecting regional events to sponsor, devising a strategy for hosted and co-hosted events, and advising global marketing teams on EMEA-specific content marketing and digital advertising programs needed
- Assist the PMM team in laying quarterly marketing plans with our Tier 1 partners, integrating these into the larger EMEA marketing plan, and be the local point of contact for said partners
- Partner with the EMEA sales, alliances, and customer success leadership team to ensure that the EMEA marketing plan achieves the awareness, lead generation, deal acceleration, and customer retention/expansion goals
- Play a key role as EMEA representation in launching an Account Based Marketing program for the first time at dbt Labs with a team of global peers
- Own, assess, and be the voice of EMEA marketing funnel performance metrics across all marketing lead sources
- Act as one of the faces of dbt Labs to our partners, customers, and community in EMEA. This may include presenting on stage at events both in-person and virtually
- Travel up to 50% of the time
Application process
- Call with our Talent Team
- Interviews with our Sr. Director of Revenue Marketing
- Team interviews various stakeholders including:
- Regional VP of Sales, EMEA
- Director, Marketing Operations
- VP of Brand Marketing
- Field Marketing Manager, DACH
- Final Interview with our CEO
Our take
In 2018, dbt Labs founder Tristan Handy was running an analytics company and created a data build tool (or ‘dbt’) to help transform data for analysis. Fast forward one year and dbt Labs was born, offering its tools to help companies everywhere transform their data workflows.
Raw data comes in myriad forms and dbt Labs’ software allows data specialists to manage the data transformation layer making its use for analysis much easier. It offers consulting services on top of the software, and has ridden a wave of companies embracing digital transformation more as their services and workplaces become more online.
Seen as the de facto standard for modern analytics engineering by many, it reached unicorn status within 2 years of launch and is focusing future efforts on expanding reach to more markets outside of the US. Its 2023 acquisition of Transform, an analytics engineering company, will aid in further developing its product's data transformation capabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$222m
SERIES D
Jun 2021
$150m
SERIES C
Total funding: $414.4m
Company benefits
- Equity Stake
- Unlimited vacation
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid parental leave
- Home office stipend
Company HQ
West Poplar, Philadelphia, PA
Leadership
Tristan Handy
(Co-Founder & CEO)Previously worked as a Senior Consultant at Deloitte, Director of Operations at Squarespace, COO at Argyle Social and Vp of Marketing at RJMetrics.
Connor McArther
(Co-Founder & CTO)Former Software Engineer and Engineering Manager at RJMetrics and Stitch.
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