Senior Content Strategy Manager, Embark

• 6–8 years of experience in content strategy, editorial, or brand marketing in a B2C or DTC company
• Ability to balance strategic thinking with hands-on content creation and project oversight
• Experience building and managing a scalable content ecosystem, including freelance writers, agencies, and tools like AI to support content creation and execution at scale
• Experience working collaboratively across an organization, with product marketing, CRM, product, science and design teams
• Has used Google Analytics, SEO tools, or other analytics software to measure and report on content performance
• Strong writing and editing skills, especially in brand voice, campaign, and product storytelling

Desirable

• We’re seeking a Senior Content Strategy Manager to lead the content function at Embark, setting the strategy and overseeing execution across owned and paid channels
• This role is equal parts strategic leadership and hands-on content creation and management
• You’ll play a critical role in storytelling, campaign development, product marketing, and long-term content planning
• You’ll work closely with teams across marketing, science, and product, and have a track record as a strong individual contributor
• This is an exciting opportunity for a content leader who thrives on collaboration, can think holistically about the customer journey, and is energized by building systems for scale and has an appetite to write impactful stories
• Lead Embark’s content strategy and manage the content function, including both short and long form content for website, blogs and app, to support customers throughout the pre- and post-purchase journey
• Partner with design to bring campaigns to life through story-driven, cohesive creative
• Work with growth team and PMM to develop content for integrated campaigns, across email, social, web, blog, and paid
• Lead content strategy and execution for new product and feature launches, developing blog posts, in-app content, and messaging that clearly communicates value to customers across multiple channels
• Build strong partnerships with internal subject matter experts, including scientists and veterinarians, and guide content through the review process to ensure scientific accuracy and compliance
• Build and maintain a scalable content ecosystem, establishing a reliable network of freelance writers, external partners, and tools (including AI) to support content production and execution at scale
• Manage content contributors, like freelance copywriters, assign projects and ensure that all content produced is on brand and consistent with Embark style
• Maintain and expand copy banks (e.g., brand messaging, product copy, campaign headlines) and develop messaging libraries for repeatable use cases while working closely with PMM
• Oversee blog content planning, creation, optimization, and performance
• Monitor SEO performance, conduct keyword research, and optimize content to generate and maintain organic traffic to Embark’s website
• Ensure all content reflects Embark’s brand tone and voice; adapting messaging as needed across channels while maintaining consistency and clarity