Expansion Lifecycle Marketing Lead, Vanta
$165-191k
Automated compliance and security provider
Be an early applicant
Automated compliance and security provider
501-1000 employees
Be an early applicant
$165-191k
501-1000 employees
Company mission
To secure the internet and protect consumer data.
Role
Who you are
- 7+ years of Lifecycle Marketing experience, 3+ years of experience in B2B Customer retention required
- Expert in end-to-end omni-channel campaign development, execution, and measurement for learnings and impact
- Competency in operating and executing within customer communication platforms like Intercom, Pendo, Chameleon
- Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy
- Success in fostering collaboration and creating alignment with cross-functional teams
- Experience with marketing automation systems like Hubspot/Marketo, SFDC, and project management tools like Asana
- Strong communication skills and confidence in presenting results to an executive team
What the job involves
- Lifecycle Marketing guides potential and existing customers through key stages—acquisition, engagement, and expansion—by delivering the right message to the right audience at the right time
- In this role, you’ll be responsible for customer expansion efforts by developing, executing, and optimizing email and in-product messaging strategies
- Your ultimate goal will be to cross-sell and upsell Vanta’s offerings effectively, ensuring we meet customer needs while maximizing customer value
- Own driving customer growth through cross-sell and upsell motions utilizing email and in product messaging
- Develop coverage and standardize email and in product touchpoints to develop intent to buy holistically for both marketing and post sales teams to ensure consistency in messaging
- Mature the in product messaging strategy in close collaboration with product on how, what, and when promotional messaging should be shown keeping user experience top of mind
- Collaborate with marketing operations, product, product marketing, and brand studio to test and learn into copy and content that effectively engages and drives outcomes
- Drive understanding and alignment of Lifecycle Marketing expansion program efforts with internal and external stakeholders through reporting and readouts
Our take
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for start-ups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with start-ups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta has found a valuable cybersecurity niche within the giant SaaS market. Companies such as Lattice, Clubhouse, and Calm are all customers, demonstrating a growing trend for companies to manage their cybersecurity proactively, which Vanta should be able to take advantage of to further grow and develop into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
38% female employees
20% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$150m
SERIES C
Sep 2022
$40m
SERIES B
Total funding: $353m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company values
- Put customers first: We center our customers and their needs in our work, and invest in long-term relationships with them
- Presume good intent: We naturally support and uplift our teammates and partners. We are kind to and respectful of Vanta’ns, partners, customers, and even competitors - and we presume good intent, especially with teammates.
- Bias for action: We make decisions and act quickly even in the face of uncertainty. When we get new information, we’re comfortable with reversing decisions as long as we move quickly so we can iterate and learn
- Lead with resilience: We don’t let day-to-day volatility knock us off course - we operate with resilience and fortitude. We see rapid change as an opportunity to continue redefining an industry in service of our customers
- Decide with frameworks: We develop and use frameworks to evaluate alternatives neutrally, focus requests for feedback, explain the “why” behind decisions, and ensure that similar decisions in the future are made consistently
- Do what it says on the tin: We hold ourselves to the highest standards, and are truthful, humble, and accountable, especially when we (inevitably) make mistakes along the way
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
Christina Cacioppo
(CEO)Worked in Investment at Union Square Ventures, before becoming a Professor at the School of Visual Arts. Co-founded Nebula Labs, and worked in Product Management at Dropbox.
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