Product Marketing Lead, Klaviyo
Emerging Products
$148-222k
1+ day a week in office
Intelligent marketing automation powered by customer data
Job no longer available
Intelligent marketing automation powered by customer data
1001+ employees
Job no longer available
$148-222k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!
- 6+ years of experience in B2B SaaS product marketing roles
- Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
- Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
- Taken new revenue-generating products and/or features to market from 0 to 1
- Love and thrive in a fast-paced, dynamic environment
- Experience in e-commerce and retail industries a big plus
What the job involves
- We’re looking for a scrappy, entrepreneurial Product Marketing Lead to join our Platform PMM team
- You’ll be working on “the next big thing” here at Klaviyo, aka emerging products
- This includes new marketing channels that we may launch, or adjacent solution areas that we explore and decide to go after
- You’ll be the GTM partner for our Klaviyo Ventures team, which explores new technology and product areas to foray into
- It’s a scrappy team focused on going from 0 to 1
- You’ll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue
- Researching the market landscape of new product areas we’re exploring – including TAM/SAM, competitors, packaging & pricing, and much more
- Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
- Launching new, innovative products and features into market that cut through the noisy landscape
- Crafting differentiated positioning and messaging to test and establish for new products
- Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
- Being an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you’ll launch
- Architecting a scalable GTM plan once we find PMF and establish revenue run-rate for new products
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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