Digital Planning & Strategy Manager, Live Nation
$70k
More information about location
Office located in Beverly Hills, CA
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
$70k
More information about location
Office located in Beverly Hills, CA
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 3–5 years of digital media planning or strategy experience, preferably in media, advertising, or entertainment
- Hands-on experience building digital media plans and working across internal departments
- Experience managing post-sale execution including optimizations, billing, and reporting
- Solid understanding of digital media channels including display, video, social, and programmatic
- Excellent organizational and project management skills; capable of juggling multiple campaigns at once
- Strong written and verbal communication skills; experience working with both internal and external stakeholders
- Proficiency in Microsoft Excel, PowerPoint, and media planning tools/platforms
- Attention to detail with a collaborative and proactive mindset
- Passion for live entertainment and the digital advertising space
What the job involves
- Live Nation’s Media & Sponsorship division is seeking a Manager of Digital Planning & Strategy to support the development and execution of digital media campaigns across high-profile brand partnerships
- This role will work cross-functionally with Sales, Marketing, Finance, and internal teams to ensure campaign plans are accurate, aligned, and delivered effectively
- The ideal candidate is a strong communicator with a solid grasp of the digital media ecosystem and a passion for live entertainment
- Respond to RFPs from National and Local Sales teams
- Join kickoff calls with Sales and Marketing to align on campaign goals
- Develop comprehensive and strategic digital media plans in collaboration with other departments
- Provide supporting materials to Sales including audience profiles, specs, and timelines
- Review Insertion Orders (IOs) before they are submitted to senior management for approval
- Share finalized campaign details with Finance and internal teams
- Submit booking requests and coordinate with trafficking, ad ops, and planning teams
- Schedule and lead internal campaign kickoff calls
- Monitor campaign delivery and performance; ensure timely optimizations in collaboration with execution teams
- Collect and send monthly billing data to Finance
- Build campaign wrap reports highlighting insights, performance, and future recommendations
- Gather and traffic all creative assets from clients and agencies
- Confirm campaign launches and send screenshots within 48 hours
- Track campaign pacing and performance, ensuring all deliverables are met
- Communicate campaign optimizations or changes with clients as needed
- Manage updates to campaign plans, IOs, and creative assets
- Deliver performance reports to clients at regular intervals based on agreement
- Join client calls and meetings with Sales as needed
- Support special projects and ad hoc initiatives as assigned by senior leadership
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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