Vice President of Product Marketing, Garner Health
$215-245k
+ Bonus + Equity
Data-powered doctor search tool
Be an early applicant
Data-powered doctor search tool
101-200 employees
Be an early applicant
$215-245k
+ Bonus + Equity
101-200 employees
Company mission
To transform the healthcare economy, delivering high quality and affordable care for all.
Role
Who you are
- A proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performing team in a fast-growing SaaS company
- Success leading product marketing in a multi-product SaaS company focusing on new categories and category evangelism
- Exceptional communication and interpersonal skills, capable of engaging effectively with various stakeholders
- Relevant persona and product experience in healthcare benefits is a strong plus
- Excellent problem-solving skills and the ability to adapt to changing priorities and deadlines
- A strong sense of ownership and accountability, with a commitment to delivering high-quality work
- Self-starter with an entrepreneurial mentality and experience working on complex, ambiguous, and fast-moving projects across multiple teams
- A strong sense of compelling storytelling that can turn complex product information into concrete value propositions that emotionally resonate with our audience
- A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success
- Experience working in a rapidly evolving startup environment
- A desire to be a part of our mission to improve the U.S. healthcare system
What the job involves
- We seek an experienced and versatile Product Marketing Leader to lead our product marketing team focused on content, product marketing, customer marketing, and sales enablement.
- This role is a critical part of the marketing leadership team and will be instrumental in designing and owning significant parts of our go-to-market strategy
- As part of this role, you’ll regularly collaborate with the executive leadership team
- Build a strong product marketing core
- Design, build, and evolve our messaging and positioning frameworks with a focus on differentiation in the market
- Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions, optimizing for audience engagement and evangelism
- Ensure all messaging and content is on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences
- Build a content production machine
- Design a production framework to prioritize projects based on measurable business value
- Create content themes for the calendar year and align marketing activities around those themes
- Develop a streamlined content-generation engine with the right talent in the right roles to maintain a high-quality bar while also maximizing production speed
- Build and manage a high-performing team
- Lead and inspire a team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence in content production
- Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards
- Create and maintain a framework for measuring and delivering success, including setting clear goals, metrics, and processes for continuous improvement
- Be a strong cross-functional partner
- Collaborate with other departments for a cohesive and integrated go-to-market approach aligned with overall company initiatives
- Enable our customer-facing teams with material that makes each an expert, improving rep ramp times, deal velocity, and win rates
- Foster customer relationships, maximize customer reference ability and produce high-quality material that our team loves and uses regularly
- Create an industry knowledge center of excellence for employees and customers
Our take
An overworked US healthcare system has resulted in long waits and expensive prices. Due to rising costs, the health insurance industry often leads to patients not accessing the care that they need. Garner Health creates digital services that allow patients to find a medical expert that fits their specific needs, whatever their insurance circumstances are.
The startup provides an app that analyses local health-insurance claims history through AI. This data is used to recommend local medical professionals that will work with a patient's circumstances whilst providing direct communication channels for liaising. This helps patients to identify the highest-quality doctors and helps doctors improve how they practice medicine.
Despite other companies providing similar bespoke healthcare services, Garner Health shows a cutting edge by partnering with patient employers. This provides the financial incentive that employers must cover all or a portion of medical expenses, making healthcare financially accessible for all involved. The company has good funding at its back, and in 2022 partnered with Marathon Health towards reducing the inefficiencies of specialty referrals.
Steph
Company Specialist at Welcome to the Jungle
Insights
142% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2021
$45m
SERIES B
Feb 2021
$12.5m
SERIES A
Total funding: $61.3m
Company HQ
Flatiron District, New York, NY
Leadership
Nick Reber
(CEO)They studied Mathematics at Brown before joining Bridgewater Associates as a Senior Investment Associate in 2006. Left Bridgewater in 2016 to join Oscar Health's Leadership Team. Founded Garner in 2018.
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