B2C User Engagement Specialist, Wellhub
$77-90k
Employee fitness & wellness platform
Job no longer available
Employee fitness & wellness platform
1001+ employees
Job no longer available
$77-90k
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- Digital Marketing & Growth Strategy – Develops and executes marketing programs tailored to audience, messaging, and channel effectiveness. Stays updated on industry trends and best practices
- Campaign Execution & Operational Excellence – Manages end-to-end campaign execution, balancing multiple projects while ensuring high-quality implementation and adherence to best practices
- Data-Driven Decision Making – Uses analytics to optimize strategies, measure marketing performance, and prioritize initiatives based on data insights
- Project & Stakeholder Management – Organizes and executes projects independently, collaborating with cross-functional teams to drive alignment and efficiency
- Experimentation & Innovation – Comfortable testing and iterating new marketing strategies, documenting insights, and identifying scalable opportunities
- Effective Communication – Clearly conveys marketing insights, explains data in simple terms, and actively engages in discussions across teams and stakeholders
- Time & Priority Management – Demonstrates strong organizational skills, prioritizing tasks effectively while adjusting to urgent needs and high-impact initiatives
- Problem Solving & Collaboration – Identifies challenges, proposes solutions, and works cross-functionally to drive continuous improvement and innovation
- For this specific role, please note that prior experience in email marketing and end-to-end campaign management are mandatory requirements
What the job involves
- We are hiring a User Lifecycle Specialist to join our User Growth Marketing (Revenue Marketing) team in NYC!
- Our User Marketing Team is a dynamic Revenue Marketing focused on driving growth (sky-rocketing enrollment rate) through exceptional lifecycle experiences
- With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers
- Regionally, we take charge of Marketing-sourced Subscriber Revenue (SR) by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams
- Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization
- Retention & Upsell Strategies: Develop and execute targeted campaigns to boost subscriber retention and family member conversions. Use data-driven insights to optimize the subscriber journey and maximize lifetime value
- Community & Engagement Growth: Lead the Ambassador Program, activating subscribers as advocates through referrals and engagement campaigns. Drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged
- Data-Driven Optimization: Leverage analytics, A/B testing, and campaign iteration to refine lifecycle marketing efforts, enhance engagement tactics, and improve performance
- Cross-Functional Collaboration: Work with local and global teams (CS, WE, VM, CX) to align on initiatives, share insights, and foster a collaborative, fast-paced environment
- Market Trends & Innovation: Identify local trends, benchmark competitors, and lead innovative campaigns aligned with global and regional strategies
- Project Management & Execution: Oversee end-to-end execution of local initiatives, ensuring seamless CRM campaign management in Braze while maintaining best practices and documentation
- Creative Development: Manage the creation of marketing assets (CTA, visuals, copy) using Canva, Figma, and Structured Web, ensuring brand consistency
- Innovation & Problem-Solving: Proactively tackle challenges, experiment with new approaches, and scale successful strategies globally
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Culture of wellbeing: We actively encourage all our employees to prioritize their wellbeing and incorporate wellness into their weekly work routine.
- Wellhub membership: All of our team members receive our Gold membership for free which provides access to gyms, studios, classes, training, apps, and more!
- Competitive rewards: We offer competitive compensation packages in all markets we operate, as well as equity programs based on individual and company performance.
- Core health benefits: We ensure all employees receive preferred options for healthcare, dental, and vision coverage in support of their physical health.
- Paid time off: Get a minimum of 25 days of paid leave per year. All team members get extra days off for approved local holidays and their birthdays.
- Flexible work policy: Our flexible work policy, known as “The Way We Work” provides the ability to maximize the benefits of remote and flexible work arrangements.
- Parental leave: We love our new parents (and their babies) on our team! In support, we provide substantial paid leave so you can focus on your growing family.
- Learning & training: With free access to Udemy classes online and in-person learning opportunities, all employees are enabled to grow their skill sets.
- Career growth: Employees can take their careers further with our robust internal recruitment process for promotional and developmental opportunities.
Company HQ
Gramercy Park, New York, NY
Leadership
Cesar Carvalho
(Co-Founder & CEO)Previously worked as a Consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass (now Wellhub).
Joao Barbosa
(Co-Founder & VP of Partners BRazil)Began their career as a Risk Analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job