Product Marketing Manager, Embark
$135-155k
+ Bonus and Stock options
DNA testing for dogs
Be an early applicant
DNA testing for dogs
101-200 employees
Be an early applicant
$135-155k
+ Bonus and Stock options
101-200 employees
Company mission
To end preventable disease in dogs by providing DNA testing to dog owners, breeders, and veterinarians.
Role
Who you are
- This role requires a deep understanding of customer insights, competitive dynamics, and cross-functional collaboration to drive product adoption, engagement, and long-term loyalty
- 5+ years of experience in Product Marketing, Brand Strategy, or Growth Marketing, preferably within consumer technology, health tech, pet care, or genetics industries
- Exceptional storytelling and communication skills, with the ability to simplify complex concepts into compelling narratives
- Proven track record of developing and executing successful GTM strategies
- Strong analytical skills with the ability to synthesize customer insights, market trends, and business data into actionable strategies
- Demonstrated success in cross-functional collaboration, particularly between Product and Marketing teams
- Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced, dynamic environment
- Passion for pets and pet care is always a plus!
What the job involves
- We are seeking a Product Marketing Manager (PMM) to serve as the bridge between Product Development and Marketing Execution at Embark
- This role is critical in translating technical capabilities and product innovation into compelling narratives that resonate with our customers
- As a PMM, you will develop and execute positioning, messaging, and go-to-market (GTM) strategies that ensure Embark’s products reach their full potential in the market
- Reporting to the Head of Brand & Product Marketing the PMM will work closely with the Marketing, Product, Science, and Business Development teams to ensure seamless alignment and impactful product launches
- Develop compelling, customer-centric messaging that clearly communicates the value and differentiation of Embark’s products
- Partner with Product, Science, and Marketing teams to translate complex genetic concepts into digestible and impactful narratives for various audiences (pet owners, breeders, veterinarians, etc.)
- Ensure consistency and clarity of product messaging across all touchpoints, including website, campaigns, customer communications, and sales enablement materials
- Define and execute GTM strategies for new product launches and feature updates, ensuring seamless collaboration between Marketing and Product
- Develop product marketing strategy for new product launches including positioning, audience segmentation, pricing, and channel strategy
- Lead and launch integrated marketing planning and execution across paid marketing, email, CS, retail channels and website
- Create standardized templates and frameworks for GTM processes to ensure consistent execution and improve efficiency across future launches
- Conduct competitive analysis, customer research, and win/loss reviews to influence product roadmaps and marketing strategies
- Establish and maintain continuous feedback loops between marketing execution and product development to improve future product iterations
- Partner with Product Manager to define and track key metrics related to product adoption, engagement, retention, and revenue growth
- Measure the effectiveness of messaging and positioning through customer feedback, campaign performance, and in-market data
- Drive experimentation across the customer journey to optimize messaging, product offerings, and marketing effectiveness
Our take
Embark provides DNA testing for dogs, offering test kits to dog owners, breeders, and veterinarians to help them understand the specific health needs of each dog. The company also provides health kits that facilitate screening for over 215 potential conditions, with any findings being sent directly to the dog's vet.
Whilst the company will face competition from other dog DNA test providers such as Wisdom Panel, Embark shows potential to compete in the market with its broad focus on discovering breeds, screening dogs for health issues, and helping customers locate their dog's relatives. There is a huge opportunity in the market, with the US spending on pets reaching $123.6 billion in 2021.
The company has seen huge growth in the last few years and attracted considerable investment. Setting out to be the standard care for dog owners and vets, Embark will be focusing on expanding its database and team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-35% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$75m
SERIES B
Apr 2019
$10m
SERIES A
Total funding: $91.3m
Company benefits
- A flexible vacation policy so you can take off the time you need when you need it
- Paid maternal and paternal leave (plus paw-ternity leave for new pets)
- Every other Friday off each summer
- Dog-friendly office near South Station, Boston (when we get back to the office), with some flexibility (eg work from home at least 2 days a week, flexibility around child care needs, etc)
- Perks tailored for dog lovers including subsidized pet insurance and dog-walking services
- Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA)
- Equity participation — every employee gets stock options
- Fully-stocked office snack bar and regular office events
- New iMacs and MacBook Pros, or laptops running Linux
- Continuing education, including attending conferences and company-provided resources to help with individual growth and development
Company values
- Impact: make a difference and play to win
- Collaborative: we do our best work when we're together
- Mission-driven: do right by doing well
- Teach & Learn: learn from our failures and share in our successes
- Respectful: challenge respectfully and practice empathy
- Step-up: be empowered to change the status quo
Company HQ
Fort Point Channel Landmark District, Boston, MA
Articles
Leadership
Ryan Boyko
(Co-Founder & CEO)Experience as an Independent Researcher for Cornell University's Cornell Village Dog Diversity Project from 2007 to 2012. Studied Epidemiology of Microbial Diseases at Yale University.
Adam Boyko
(Co-Founder & CSO)Experience as a Research Associate for Stanford University School of Medicine. Associate Professor at Cornell University since 2011.
Matt Salzberg
(Co-Founder)Experience as Founder, CEO, and Chairman of Blue Apron from 2011 to 2021. Managing Partner of Material since 2018.
Diversity, Equity & Inclusion at Embark
- At Embark, we’re on a mission to improve the life and longevity of all dogs through science and technology. We’re equally passionate about making Embark a great place for everyone to work and grow by representing and reflecting the unique experiences, perspectives, and viewpoints of our people, partners, and the communities we serve.
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