Senior Customer Marketing Manager, Recorded Future
$149-209k
3+ days a week in office
Advanced cyber threat intelligence platform
Open for applications
Advanced cyber threat intelligence platform
1001+ employees
Open for applications
$149-209k
3+ days a week in office
1001+ employees
Company mission
To secure our world with threat intelligence, and we’re also committed to making Recorded Future an incredible place to work.
Role
Who you are
- 7+ years of marketing experience with a strong focus on customer advocacy, customer storytelling, or content marketing — with demonstrated ownership of an advocacy program or equivalent
- Proven track record of developing and managing executive-level customer relationships and translating those relationships into compelling marketing assets
- Deep expertise in end-to-end content development: case studies, video testimonials, executive quotes, review campaigns, and speaker sourcing
- Experience maintaining and growing third-party review platform presence (G2, Gartner Peer Insights, etc.)
- Strong cross-functional collaboration skills — experienced in working alongside Sales, Customer Success, Marketing, and Executive stakeholders
- Excellent storytelling, communication, and presentation skills, with a proven ability to make complex ideas accessible and persuasive
- Familiarity with customer marketing campaigns and support of upsell, cross-sell, and retention motions is a plus
- Self-starter who operates with a high degree of autonomy and thrives in a fast-paced, dynamic environment
- Cybersecurity industry experience preferred
What the job involves
- As a Senior Customer Marketing Manager at Recorded Future, you will serve as the strategic owner of our customer advocacy program — the primary focus of this role. The vast majority of your work will center on identifying, developing, and scaling the customer stories, relationships, and proof points that build Recorded Future’s credibility in the market
- You will also provide support to the broader customer marketing team on campaigns, as well as retention and upsell initiatives
- You will operate as a key partner to Sales, Customer Success, Product Marketing, and Demand Generation — translating the voice of the customer into proof points that move prospects and expand existing accounts
- Own and scale Recorded Future’s customer advocacy program, identifying and nurturing a pipeline of customer advocates across segments, geographies, and verticals
- Lead the end-to-end development of high-quality case studies, video testimonials, executive quotes, and other proof-point assets that support marketing and sales motions
- Innovate on storytelling formats — including video, social media, digital and physical events, and interactive content — to bring customer success stories to life in differentiated ways
- Maintain and grow Recorded Future’s presence on third-party review platforms (G2, Gartner Peer Insights, etc.) through structured review campaigns and advocacy outreach
- Source and prepare customers for speaking engagements, conference panels, webinars, and media opportunities in close partnership with Field Marketing and Customer Success
- Build and maintain strong relationships with a growing community of customer advocates, serving as their primary point of contact and ensuring they feel valued and supported
- Define and own the measurement framework for the advocacy program, including asset pipeline health, third-party review performance, and advocate engagement
- While advocacy is your primary ownership, you will periodically support the Customer Marketing organization on broader customer marketing campaign work. This may include:
- Contributing to upsell and cross-sell campaign execution in collaboration with Sales and Customer Success, where bandwidth allows
- Establish and track pipeline contribution metrics for customer marketing campaigns, reporting on influenced revenue, upsell conversions, retention impact, and campaign ROI to senior leadership
- Act as the voice of the customer within campaign strategy discussions, bringing insights from advocacy conversations and customer feedback into campaign design
- What Success Looks Like
- 30 Days
- Develop a thorough understanding of Recorded Future’s customer base, existing advocacy assets and advocacy program, messaging architecture, and current campaign infrastructure
- Build strong working relationships with key stakeholders in Sales, Customer Success, Product Marketing, Legal, and Demand Generation
- Identify immediate gaps and opportunities in the advocacy program and begin mapping the existing advocate pipeline
- 60 Days
- Begin cultivating relationships with customer advocates and collecting new customer evidence
- Develop and begin executing a 6–12 month roadmap covering advocacy asset development and third-party review campaigns
- Support the Customer Marketing organization on at least one broader customer marketing initiative
- 90 Days
- Deliver first wave of advocacy assets — at minimum one case study or video testimonial
- Cultivate relationships with key customer advocates and develop a plan for scaling the advocate program
- Establish a clear cadence for advocate outreach and content development
- 1 Year
- Nurture a robust advocate community that drives a healthy pipeline of customer content based on business needs
- Drive measurable growth in third-party review presence and brand credibility metrics
- Be recognized as a strategic leader and go-to expert for customer voice across the organization
- Demonstrate meaningful contribution to broader customer marketing initiatives through strong collaboration with the team
Application process
- Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager
Our take
Cybersecurity threats are increasingly urgent for businesses, governments, and citizens worldwide, growing in both number and sophistication. Recorded Future has spent over a decade developing a solution to this problem. Its platform leverages billions of data points from across the internet, including dark web sources, state actors, and vulnerability information, to identify and anticipate cybersecurity threats.
While many cybersecurity firms are emerging due to the surging demand, Recorded Future stands out with its market-leading pedigree. Originally funded by In-Q-Tel and Google, its clients include private contractors for the US Intelligence Community, and it has produced influential reports on major cybersecurity issues.
Continuing to expand its capabilities by adding identity intelligence, attack surface intelligence, and card fraud intelligence, it partners with companies like Microsoft to research new cyber threats. Recorded Future was acquired by Mastercard in 2025 for a staggering $2.7B, where it will integrate its AI-powered threat intelligence with the payments company's cybersecurity services. This has opened up an even wider customer base for Recorded Future as the world of digital payment solutions becomes increasingly vulnerable to advanced cyber threats.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2017
$25m
SERIES E
Apr 2015
$12m
SERIES D
Total funding: $58.7m
Company benefits
- Competitive compensation
- Retirement plans
- Great health benefits for employees and their families
- Company paid life and income protection
- Structured professional development and career advancement programs
- Generous paid time off
- Parental leave
- Wellness programs
- Hybrid work and flexible schedules
Company HQ
Financial District, Boston, MA
Leadership
Staffan Truvé
(Co-Founder & CTO)Chairman at Makewave AB, Interspecrtal, and Qamcom Research and Technology, alongside being a Board Member at Vinnoca and WASP.
Christopher Ahlberg
(Co-Founder & CEO)Prior to co-founding Recorded Future in 2009, Christopher Founded TIBCO Software in 1996, where they spent 11 years as the CEO and nearly 2 years as an EVP/President.
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