Associate Director of Digital Marketing & Strategy, Live Nation
Management
$100-125k
More information about location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$100-125k
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelor's degree in a related field preferred
- 4-6 years experience managing the use of and/or relationships with digital distribution and social platforms
- Extensive knowledge of and passion for the music market
- An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
- Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
- The highest attention to detail
- Track record building and maintaining strong business relationships
- Strong oral/written communication skills
- The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
- Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
- Experience working with social management and listening platforms
- Experience working with content management systems; especially Wordpress
- Knowledge using basic audio, photo and video editing programs
What the job involves
- Reports to: VP, Digital Marketing & Strategy
- Roc Nation is seeking an Associate Director of Digital Marketing and Strategy
- This position reports to the VP of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing A-List Management clients
- The role will support continued development and growth for a diverse roster of Roc Nation artists
- Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms
- The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis
- Community Management: Lead overall strategy and execution of Roc Nation and clients’ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas
- Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain an internal database
- Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content
- Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives
- Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
- Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
- Other Roc Nation Priority Marketing: Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, sports initiatives)
- Team Support: Includes general administrative duties including but not limited to maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 62 more jobs at Live Nation