Executive Creative Director, Thesis

• You bring 10+ years in marketing with a proven track record in direct-response creative and content strategy at scale
• You have managed teams, studios, or creative departments, and your portfolio shows both performance results and real creative taste
• You think about the consumer first, not only the conversion
• You study culture and competitors, hold strong opinions about what good looks like, and let data change your mind
• You can present a creative vision to the C-suite and defend it

Desirable

• This role is for a creative leader who built a career in digital and social marketing including direct response and knows what makes people stop, click, and convert, but who is equally fluent in brand: how a company looks, sounds, and shows up in culture
• We believe performance and creative taste strengthen each other, and we want someone who has proven both
• Reporting directly to the President, you will run our content studio, own brand expression end to end, across traditional tactics as well as performance creativ
• You will set creative advertising and editorial strategy, build the team, and stand behind every piece of work we put into the world
• Brand Expression. Own how the brand shows up everywhere: ads, product pages, packaging, events, partnerships, and earned media. Shape the visual and verbal identity, and build the design systems and guidelines that hold it together
• Storytelling & Narrative. Develop brand narratives and both long and short-arc campaigns, not just ads that convert in the moment. Bring an editorial sensibility. Direct influencer and partnership creative, and ensure the brand carries a clear point of view across organic, podcast, video, and culture
• Content Studio & Creative Operations. Oversee the in-house studio and agency partners including production across video, photo, UGC, design, copy, and editorial. Build the workflows, SOPs, asset management systems, and approval processes that let the team ship high-volume work without sacrificing quality
• Creative Strategy & Brief Ownership. Own the briefing and concepting process. Mine consumer insight from research, reviews, support calls, social comments, and anywhere else customers describe real problems, then translate those insights into strategic briefs that give the team a clear target to hit
• Performance Creative. Lead direct-response content across paid social, email, landing pages, video, and emerging channels. Own testing frameworks, iteration cycles, and the loop between data and creative output
• Regulatory & Compliance. Develop claims that are both compelling and compliant, partnering closely with legal while protecting the integrity of the creative work
• AI & Creative Infrastructure. Stay deeply current on how AI is reshaping creative production. Go beyond using the tools to experimenting with them and building infrastructure around them, using AI to move faster, test more, and free the team to focus on the thinking that matters most
• Team Leadership. Build and manage a team of designers, writers, videographers, editors, and freelancers. Set a high bar, create room to experiment, and get the best work out of the people around you