Paid Social Lead / Senior Manager, Instacart

• This leadership role requires a combination of strategic vision, team management expertise, and deep knowledge of platform best practices to drive customer acquisition, engagement, and ROI for the business
• 12+ years of experience in paid social media marketing, including hands-on campaign management and team leadership
• Demonstrated success in developing paid social strategies that deliver strong business outcomes (growth, ROI, engagement, etc.)
• Expertise in managing large budgets and multi-channel campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more
• Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies
• Exceptional communication and stakeholder management skills—both written and verbal
• Experience managing and mentoring team members in a high-performance environment

Desirable

• We are seeking a motivated and experienced Paid Social Lead to own and drive our paid social media strategy on the growth marketing team
• In this role, you will be responsible for overseeing two channel managers, developing a strong vision for the channel with both short-term and long-term roadmaps, and delivering measurable results that drive business growth
• You will bring a data-driven approach to campaign strategy and execution while fostering collaboration across teams to scale performance on all paid social platforms
• This is a highly XFN role, and requires collaboration with key stakeholders from data science, marketing analytics, strategic finance, creative, organic social/influencer and consumer marketing
• You will be responsible for reporting to senior leadership on a weekly basis on the status and performance of key paid marketing and growth programs
• This is an incredible opportunity to have a large impact on overarching company goals
• The growth marketing team accelerates topline business growth by driving highly qualified traffic to Instacart via Paid, Owned and Organic channels, as efficiently as possible
• We promote growth across each stage of our customer lifecycle by leveraging our earned channels (Email, Push, In-App, etc) as well as paid and digital channels (SEM, Paid Social, Connected TV, etc)
• This role will report into the Director of Media, alongside a team of channel managers, with two direct reports with Paid Social expertise
• Develop and own the short-term and long-term roadmaps for all paid social media initiatives, ensuring alignment with business objectives
• Design and implement robust strategies to acquire and retain customers through high-impact paid social media campaigns on platforms such as Facebook, Instagram, TikTok, Pinterest, etc
• Collaborate with cross-functional teams (creative, analytics, consumer marketing) to develop cohesive campaigns that drive measurable business impact
• Maintain a deep understanding of industry trends, platform updates, and competitive insights to inform strategies
• Lead and mentor two channel managers, providing guidance and growth opportunities while ensuring day-to-day operational excellence
• Foster a collaborative environment within the team to drive creative problem-solving and knowledge sharing.Continuously evaluate campaign performance, analyzing key metrics to identify opportunities for improvement
• Implement a structured approach to testing and optimization, focusing on creative, targeting, bidding strategies, and new channel exploration
• Regularly report on performance to key stakeholders, uncovering actionable insights and outlining roadmaps for channel growth
• Oversee paid social budgets, ensuring efficient allocation across channels and campaigns to maximize ROI.Proactively monitor spend pacing and adjust plans when necessary to meet goals