User Acquisition Manager, Flink
Office located in BrunnenstraĂźe, Berlin
Grocery delivery service
Open for applications
Grocery delivery service
1001+ employees
Open for applications
Office located in BrunnenstraĂźe, Berlin
1001+ employees
Company mission
To deliver organic fresh fruit, vegetables, and other groceries directly to the homes of customers, within 10 minutes, at supermarket prices.
Role
Who you are
- Previous work experience ideally in marketing in a fast-moving company or startup
- Exceptional organizational and communication skills
- A bachelors degree in marketing, business or similar form a top-tier university
- Strong drive for continuous learning and research on the subject matter for personal development
- Data-driven and creative to push the envelope on new user acquisition
- Familiarity with data analysis and tools like Excel/Google Sheets
- Creative thinking and problem solving to come up with solutions
What the job involves
- We are seeking a versatile User Acquisition Manager (m/f/d) to join our New Customer Acquisition team and drive our marketing efforts across multiple channels, both online and offline
- The role's purpose is to support initiatives outside of traditional online performance marketing channels to help drive new customer growth for Flink
- The role requires a strategic thinker with a hands-on approach who thrives managing a wide variety of projects and interacting with a diverse range of stakeholders
- 1. Referral Program Management:
- Design and manage a referral program to incentivize existing users to refer new customers
- Develop and oversee the incentive structure, ensuring it is cost-effective and attractive
- Communicate program details effectively to users and manage referral tracking and reporting
- 2. User Journey Optimization:
- Collaborate with product teams and other stakeholders to improve the user experience from initial visit to conversion
- Identify and address pain points in the user journey to increase conversion rates
- Collaborate with the CRM team to help convert register users to customers
- 3. Manage offline Performance Marketing:
- Plan and execute offline marketing activities such as hand-to-hand flyering and mailboxing
- Monitor and evaluate the effectiveness of offline campaigns and iterate on creative and targeting approach to minimize efficiently drive new customer growth from these channels
- 4. App Store Optimization (ASO) and Search Engine Optimization (SEO)
- Develop and implement ASO strategies to improve organic search rankings and improve App Store Conversion Rates
- Monitor organic search performance and evaluate the potential for growth through organic search
- Over-time the specific projects are expected to change over-time based on business needs
- The role also offers the autonomy to explore further opportunities to support user growth and jump in on new initiatives at the early stages of conception and guide them through to completion
Our take
Online grocery delivery services in Europe range from early supermarket-specific services to the more recent success of mobile food-ordering applications. However despite thier proliferation grocery delivery services still face long waiting lists and logistic bottlenecks, with faster solutions coming with a compromise on the range and quality of products.
Flink provides an online website and mobile application for the delivery of fresh fruit, vegetables, and other organic-quality groceries to European homes. The company provides its services to 100 different European cities across Germany, the Netherlands and France, and claims that its grocery deliveries are provided at supermarket prices within 10 minutes of ordering.
Flink is one of the few remaining independent grocery delivery startups in Europe, with most of the others either having been acquired or shut down. German rival Gorillas for instance ate through its initial investments and was taken over in 2022. Flink has been playing a more conservative strategy, aiming for more steady growth, but had to receive a fresh investment round of 100 million euros in 2024 to help it outlast competitors. Rumors of a potential merger with competitor companies indicate the lengths that Flink is going to maintain its dominance in a market that, at present, is suffering from lower demand and higher costs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
346% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2024
$114.6m
LATE VC
Apr 2024
$110.4m
LATE VC
Total funding: $1.4bn
Company benefits
- A good salary and fringe benefits
- A start-up environment with growth opportunities
- An environment where you have a lot of impact, and where your ideas immediately become reality
- A young and dynamic team
- A flexible employer
- 20% discount on your own Flink groceries
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Oliver Merkel
(MD)Partner at Bain & Company. Co-founded Flink in December 2020.
Julian Dames
(MD)Consultant at Bain & Company before founding foodora, where they served as MD and Global CMO. Also served as CMO at Rappi.
Christoph Cordes
(MD)Began career at Adidas before becoming Manager Director at fashion4home GmbH.
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