Senior Marketing Manager, Insider
UK & Nordics
AI-native omnichannel and customer engagement platform
Be an early applicant
AI-native omnichannel and customer engagement platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help marketers deepen brand love with individualised, omnichannel customer engagement.
Role
Who you are
- If you’re a self-starter with a passion for B2B marketing and are interested in building the market presence of a unicorn SaaS company in one of the largest and most dynamic regions in the world, this could be the role for you
- Minimum 5+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management
- Strong leadership skills with experience in building and managing teams
- Good knowledge of the digital space
- Experience with marketing automation and CRM tools (for example HubSpot, Marketo, Eloqua, Pardot, Salesforce)
- Excellent oral and written communication skills with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills
- Extraordinary attention to detail
- Excellent event planning and execution skills
- The ability to maintain a positive attitude and thrive in a fast-moving environment
What the job involves
- We are expanding our marketing presence across 25 countries and are now looking for our Senior Marketing Manager, Northern Europe
- Join our dynamic marketing team, create your own playground and take our Northern Europe (UK, Benelux, Nordics) marketing strategy to the next level. Read on to discover how it feels to become one of us
- You might be expecting an eye-catching, mesmerising job description full of start-up jargon — after all, we’re a Sequoia and Riverwood-backed company with an awarded woman CEO and a global team that takes diversity very seriously
- But what matters most to us is action – we are underdogs who believe in the power of doing
- So, we asked our VPs of Marketing, Regional Marketing Managers, Country Managers and Sales Teams what they expect from our Senior Marketing Manager, Northern Europe — and this is what they told us
- Build and own the marketing strategy and execution for UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists and the local sales team, to increase awareness, drive engagement, generate leads and support conversion rates
- Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content and PR
- Own the event marketing programme calendars, organising both Insider-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics
- Create locally relevant assets to support sales and campaigns — for example case studies, whitepapers and guides
- Work closely with sales to measure programme performance and lead quality
- Act as the go-to for your market, providing insight on trends, unmet needs and opportunities to deliver greater value to clients by extending company offerings
- Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies and programmes to capture key demographics
- Present marketing, revenue and realistic forecasts to the management team
- Collaborate with Marketing, Sales Operations, Sales Engineering and Sales Enablement functions to ensure alignment and success
- Maintain a clean, up-to-date pipeline and forecast accurately – after all, marketing and demand-gen is a balancing act!
- An opportunity to become a Shareowner via our Insider Shareowner System (for those meeting predefined criteria)
- A place in an industry that’s shaping the future of customer experience
Salary benchmarks
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus, those companies are unable to provide clients with multichannel tools that maximise their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more accurate predictions about customer behaviour.
Insider counts over 1,200 leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.3m
Company HQ
Soho, London, UK
Leadership
Arda Koterin
(Co-Founder & Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science. Previously an Account Representative at Procter & Gamble and a Marketing Associate at Colgate Palmolive.
Hande Cilingir
(Co-Founder & CEO)Studied Economics & Management at London School of Economics and Political Science. Previously a European Regional Director at Torlin Chemicals and a Marketing Manager at Starmall.
Mehmet Sinan Toktay
(Co-Founder & CTO)Studied Computer Engineering at Istanbul Technical University. Previously an Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(Co-Founder & CPO)Previously a Business Intelligence Analyst at Turkcell, a VHDL Developer at Techneon, and a Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Co-Founder & Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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