Growth Marketing Manager, Alpaca
+ Stock Options
More information about location
API for stock and crypto trading
Posted today
API for stock and crypto trading
201-500 employees
Posted today
+ Stock Options
More information about location
201-500 employees
Company mission
To unlock asset management for the people by modularising the world’s asset management activities.
Role
Who you are
- You should be a hands-on marketer with a growth mindset and a knack for scrappy, creative tactics that drive attributable impact
- 5+ years of growth marketing experience, ideally in product-led SaaS startup environment
- Proven success in scaling user acquisition through a mix of paid, organic, and lifecycle strategies
- Built and refined mult-segment B2C and B2B funnels with their associated KPIs (ARPU, CAC, Payback Period)
- Experience in collaborative product launches and GTM execution, with the ability to connect growth and feature usage
- Strong interest in marketing to technical and finance-savvy audiences, such as algorithmic traders, developers, or API-driven product users
- Adaptable, growth-oriented mindset – always seeking ways to improve and drive results with the ability to shift priorities when needed
- A proactive team player with excellent communication – ensuring cross-functional alignment to maximize impact
What the job involves
- We’re seeking a data-driven Growth Marketing Manager who will own our growth strategy across paid, owned, and earned channels—while also collaborating closely with product and sales to support launches and go-to-market (GTM) initiatives
- This role is ideal for someone who thrives at the intersection of acquisition and lifecycle– driving both user growth and product adoption
- This role requires close cross-functional collaboration to ensure alignment across initiatives and effective audience targeting
- Success in this role means being adaptable, data-savvy, and passionate about our mission to open financial services to everyone on the planet
- Alpaca’s Marketing team is 100% distributed and remote
- This role is an individual contributor reporting directly to the Marketing Director
- Develop and execute multi-channel growth strategies across paid, organic, referral, and partnerships to drive acquisition and activation
- Own marketing campaign execution from ideation to launch, partnering with internal teams (design, content, product, sales, and data) to deliver performance-driven campaigns
- Collaborate with the product marketing team to support GTM strategy and execution for new product launches and feature updates
- Conduct A/B testing across creatives, landing pages, and onboarding flows to maximize conversion rates and reduce CAC
- Manage campaign asset development, working closely with content and design partners
- Design and implement data-driven, personalized lifecycle campaigns to improve user activation, engagement, and retention
- Own and optimize email strategies for both B2C and B2B segments
- Collaborate with product marketing to ensure lifecycle messaging aligns with overall product positioning
- Track and optimize key performance metrics, including CAC, LTV, ROAS, and CVRs across the funnel
- Leverage analytics tools like Hubspot, Amplitude, and GA4 to measure campaign effectiveness and uncover growth opportunities
- Provide regular performance reports and actionable insights to internal teams
Our take
Alpaca offers a developer-first API for stock trading. It enables companies to offer short-stock trading both worldwide and competitively commission-free across various programming languages. Within one year of launch Alpaca facilitated over $1 billion in transactions.
This is impressive, but not surprising. Fintech apps that facilitate stock trading on a level previously inaccessible to retail investors are on the rise. Alpaca puts this software within reach of companies who may previously have lacked the ability or the tech to do so. However, competition is growing, both from existing competitors like Interactive Brokers and Robinhood and robustly funded startups like Galileo and DriveWealth.
Alpaca now has the funding, including a round of convertible debt financing, available to scale its offering to larger businesses, and is looking further afield to work with international customers to earn income from foreign exchange fees. Whilst competition is strong in stock-trading APIs, casting their net wide could win Alpaca a head start.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Oct 2023
$15m
CONVERTIBLE
Aug 2021
$50m
SERIES B
Total funding: $86.9m
Company benefits
- Competitive Salary & Stock Options
- Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care. Internationally, this includes a stipend value to offset medical costs
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
- Work with awesome people, clients and partners from around the world
Company HQ
Downtown, San Mateo, CA
Articles
Leadership
Hitoshi Harada
(CPO)Former Database Kernel Architect at pivotal Inc and contributor at PostgreSQL Global development Group. Graduated from Keio University.
Yoshi Yokokawa
(CEO)Co-founder of Ikkyo Technology and former Forex Trader. Former Vice-President at Nomura.
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