Customer Advocacy & Community Marketing Manager, Anrok
Sales tax solution for SaaS businesses
Job no longer available
Sales tax solution for SaaS businesses
101-200 employees
Job no longer available
101-200 employees
Company mission
To be the compliance platform powering the digital economy.
Role
Who you are
- 5+ years in customer marketing, advocacy, community, or customer content roles at B2B SaaS companies with hands-on experience building reference programs or managing customer communities
- Proven track record building programs that Sales teams actually use, with demonstrated impact on win rates, reference-assisted deals, or pipeline influenced by customer proof points
- Experience producing customer content including video testimonials, case studies, or customer stories that prospects engage with and that drive conversions
- Strong project management skills with ability to manage multiple programs simultaneously across reference management, content production, community building, and advocacy initiatives
- Excellent relationship-building skills with ability to motivate customers to advocate, extract compelling stories, and maintain authentic long-term relationships with customer champions
What the job involves
- We are seeking a Customer Advocacy & Community Marketing Manager to turn our incredible customers into our most powerful growth engine. This role will build systematic programs to mobilize customer advocates, create compelling proof points, and drive pipeline through customer stories and references
- Build and manage customer reference program that Sales relies on to close deals, including identifying referenceable customers, managing request workflows, tracking reference-to-close rates, and ensuring customer experience remains positive
- Own end-to-end video testimonial production and case study creation, from customer selection through distribution, ensuring content resonates with prospects and drives pipeline influence
- Launch and manage Anrok Customer Advisory Council with 15-20 top customers, designing engagement model including quarterly meetings, co-marketing opportunities, and product input channels
- Drive G2, Capterra, and peer review site strategy to build third-party credibility, managing review collection campaigns and responding to customer feedback
- Create customer community initiatives including online forums, customer events (dinners, roundtables, summit sessions), and networking opportunities that strengthen customer relationships
- Manage customer speaking opportunities at conferences and webinars, coordinating logistics and ensuring customers are prepared to represent Anrok effectively
- Identify and engage finance/tax influencers for social strategy, content partnerships, executive interviews, and thought leadership collaborations that expand Anrok's reach
- Build customer proof points across formats (one-pagers, slide decks, web content) to support sales enablement and demand generation campaigns
- Track and report on customer advocacy program impact including influenced pipeline, reference-assisted deals, win rates, and customer engagement metrics
Our take
Software is becoming an increasingly taxable enterprise, in increasingly nuanced and jurisdiction-specific ways thanks to new rulings in the late 2010s. SaaS companies need to keep track of both their physical and economic nexuses, leaving many companies scrambling to stay compliant. Anrok has developed a simple API-based solution to help companies get there.
Anrok's no-code, out-of-the-box tool helps businesses easily calculate sales tax monitoring, calculation, and remittance wherever their product is used, and easily identify new exposures. It’s a simple solution to a complex problem, and the result for Anrok has been impressive funding and strong growth in the short few years it’s been in operation.
This will in part be thanks to the company’s astute pricing model: much like SaaS businesses themselves, it’s based on demand. This makes it scalable enough to encompass both smaller and enterprise SaaS clients. This, in turn, means Anrok’s addressable market within the SaaS sector is substantial. And that’s a sector that in itself is continuing to see remarkable growth. All this makes it a promising, and as of yet fairly unchallenged, position that Anrok is carving out.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2022
$2m
SEED
Mar 2022
$0.2m
SEED
Total funding: $2.2m
Company benefits
- Competitive equity
- Company-wide holidays and paid time off
- 100% paid medical, dental, and vision
- Generous parental leave
- Bi-annual company-wide offsites or onsites
- One Medical membership
- Learning and development stipend
Company HQ
Bernal Heights, San Francisco, CA
Leadership
Michelle Valentine
(Co-Founder & CEO)A Stanford grad, who worked in Investment Banking at Goldman Sachs, and then on Product at Airtable. Has also worked as an Investor at Index Ventures, and independently as an Angel with M Valentine LLC.
Kannan Goundan
(Co-Founder & CTO)Kannan has extensive experience as a Programmer at ViaSat, Fortify Software, Dropbox, and Airtable.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 21 more jobs at Anrok