Senior Product Management Manager, Comscore
$140-160k
More information about location
Omnichannel advertisement measurement platform
Posted today
Omnichannel advertisement measurement platform
1001+ employees
Posted today
$140-160k
More information about location
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- Bachelor’s Degree in Engineering, Marketing, Business, or related field
- 8+ years Product Management experience
- Polished communication and presentation skills
- Driven self-starter with an appetite for new challenges and comfort with complex technical and methodological challenges
- Proven leadership ability and evidence of positively influencing cross-functional teams
- Strong analytical skills, including SQL query experience a plus
- Ability to transform product vision into execution through Agile development practices
- Understanding of market research and its application to media planning; Agency experience a plus
- Prior experience in digital advertising (either buy side or sell side) or prior experience in digital audience measurement is highly recommended
- Expert level knowledge of Comscore’s strengths, weaknesses, opportunities, and threats a plus
What the job involves
- The Senior Manager, Product Management, position is a highly visible role with the Comscore Digital product team. You will be responsible for leading initiatives for various products within the Comscore Digital product portfolio. You will manage product lifecycles and delivery from ideation to launch, justify new product development or investments in existing products, determine and document product requirements, and collaborate with Product Marketing and Sales leadership
- You will have the opportunity to lead transformational changes to the Digital product portfolio with the focus of client retention and revenue growth as main success criteria. You will develop a keen understanding of Comscore’s positioning in the marketplace and strategically develop new data products to increase client utility and use of Comscore data. You will seek to continuously improve Comscore’s position and recognition as the preeminent leader in its market space
- You must embody the ability to set product vision, prioritize projects, create cohesive roadmaps, and communicate effectively across functional teams with the goal of enhancing Comscore’s offerings to meet market demand. Further, you must be able to translate business objectives into developmental requirements, using Agile principles and tools. You will be a cross-functional leader within Comscore, as well as an inspirational leader within the Digital Product Team
- Demonstrated success in product development using design thinking and a customer-centric approach
- Proven ability to problem solve and innovate in a cross-functional team environment to deliver solutions that delight clients
- Experience partnering with Engineering to deliver data-driven solutions that can scale and are cost-effective to operate
- Ability to analyze market and competitive landscape to identify product features to build into our offerings
- Demonstrated approach to prioritizing emerging technical advances and translating them to commercial revenue growth opportunities and product development requirements
- Proven ability to analyze data and create impactful industry-facing narratives in conjunction with Product Marketing, and potentially with industry leaders
- Ability to manage and inspire high performing development teams
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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