Senior Marketing Manager, YipitData
$150-160k
+ Bonus (targeted at 15% of salary) and Equity
More information about location
Alternative data driven market & investment research firm
Be an early applicant
Alternative data driven market & investment research firm
501-1000 employees
Be an early applicant
$150-160k
+ Bonus (targeted at 15% of salary) and Equity
More information about location
501-1000 employees
Company mission
To usher in the new era of market research.
Role
Who you are
- This is a highly visible role for someone who enjoys both strategic planning and hands-on execution
- The ideal candidate is proactive, organized, an excellent communicator, and passionate about using data to me
- You have 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field
- You’ve successfully planned and executed multi-channel marketing programs that deliver measurable business results
- You’re comfortable owning marketing strategy and working independently with a high degree of autonomy
- You’re strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights
- You have hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms
- You understand marketing operations, including lead lifecycle management, campaign reporting, and attribution
- You’re highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously
- You communicate clearly and effectively, both in writing and in conversation
- You’ve partnered closely with Sales, Product, Client Strategy, and Revenue Operations teams to drive impact
- You can move comfortably between big-picture thinking and detailed execution
- Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus
- People management experience is a plus, but not required
What the job involves
- YipitData is seeking a strategic, data-driven Senior Marketing Manager to lead marketing for our Investor business
- His role owns the end-to-end marketing strategy, driving awareness, engagement, pipeline, and revenue growth across YipitData's investor audience
- As the marketing leader for the Investor business, you will partner closely with Sales, Product, Client Strategy, and Revenue Operations to develop and execute go-to-market initiatives that support business objectives
- You will own demand generation, customer marketing, campaign execution, reporting, and performance optimization
- As the Investor business continues to grow, this role will have the opportunity to build and lead a marketing team
- You'll also collaborate closely with marketing teams across YipitData's Corporate and SpendHound businesses, leveraging shared tools, channels, and best practices while tailoring programs to a unique audience
- Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets
- Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion
- Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives
- Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery
- Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment
- Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns
- Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates
- Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance
- Own campaign planning, execution, and performance analysis across the full customer journey
- Product Marketing & Go-to-Market
- Lead go-to-market planning and execution for new datasets, products, features, and coverage launches
- Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences
- Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth
- Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics
- Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities
- Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications
- Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications
- Establish clear KPIs and reporting frameworks to measure marketing performance and business impact
- Own marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impact
- Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making
- Build compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholders
- Continuously test, learn, and optimize marketing programs using data-driven insights
- Partner closely with Sales, Client Strategy, Product, Revenue Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market priorities
- Collaborate with Corporate and SpendHound marketing teams to share best practices, leverage common tools and channels, and drive operational excellence
- Serve as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignment
- Help define the future structure of the Investor marketing function
- Participate in hiring, onboarding, and mentoring future marketing team members as the organization grows
- Establish scalable processes and best practices to support long-term marketing success
Our take
Annual expenditure on data sets amongst US asset managers has grown to over $1 Billion since the turn of the decade, and is only increasing. Alternative data providers like YipitData are providing answers to such investors.
By focusing on disruptive, digital-first sectors, the company provides maximum value to their clients. This is because, in recent times, many of the highest-growth opportunities have been the hardest to price. By supporting this pricing, YipitData is a stand-out.
Thus, the company has emerged as a leading provider of highly accurate and detailed research and analytics in the rapidly evolving landscape of disruptive and digitally enabled sectors. With an impressive client base in the hundreds and significant funding behind it, YipitData is poised to expand innovation and venture into new markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2021
$475m
SERIES E
May 2019
$85m
LATE VC
Total funding: $577m
Company benefits
- Flexible work hours
- Flexible vacation
- Generous 401K match
- Parental leave
- Team events
- Wellness budget
- Learning reimbursement
Company HQ
Midtown South, New York, NY
Leadership
Vinicius Vacanti
(Founder & CEO)Prior to YipitData, they were an Associate at Quadrangle Group and an Analyst at The Blackstone Group.
Salary benchmarks
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