Product Marketing Manager, Loopio
More information about location
RFP response software provider
Open for applications
RFP response software provider
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To help ambitious companies and people grow.
Role
Who you are
- You have 2-3 years of experience in Product Marketing, ideally in B2B SaaS
- You’re a “strategic doer” – you know how to get things done and can multi-task effectively in a fast-paced environment
- You’re deeply collaborative, with experience working cross-functionally with multiple teams and individuals across the business
- You’re a strong communicator and possess exceptional verbal, written, and presentation skills
- You possess the ability to translate technical concepts into tangible, user-focused benefits
- You have a keen sense of curiosity, a desire to learn, and are a creative problem-solver
- Bonus: You’re Product Marketing certified (Product Marketing Association or Pragmatic Marketing)
What the job involves
- The Product Marketing Manager will have the opportunity to make a significant impact at one of North America’s fastest-growing companies
- As a member of our fun and passionate Product Marketing team, you’ll play a key role in helping Loopio stand out from the competition and win the hearts and minds of our prospects and customers
- With a broad skill set and the ability to work both collaboratively and independently, you’ll enjoy variety and working (remotely) with people across the organization, especially with our Marketing, Customer Experience and Sales teams
- Bringing our go-to-market strategy to life: You’ll create and manage tactical product-related campaigns as well as ongoing product-related communications
- Developing deep product knowledge: You’ll take ownership of key areas of Loopio’s platform, becoming a go-to subject matter expert internally, and enabling members of our GTM teams
- Partnering closely with Product Managers: You’ll bring new features to market, project manage releases independently, and coordinate with market-facing groups on messaging, positioning, and launch materials
- Supporting our market-facing teams: You’ll work with Revenue Enablement and Customer Experience leadership to ensure market-facing teams are always equipped to sell and support new functionality and communicate the value of the Loopio platform
- Contributing to market intelligence: You’ll become an expert on who our customers are, what makes them tick, how they purchase software, and how they leverage Loopio. You’ll develop a deep understanding of the competition, our positioning relative to them, and how we win
- Creating compelling messaging: In everything you do, you’ll be translating your product and market knowledge into attention-grabbing messages that resonate with our audience and ladder up to our overall product positioning
Our take
Loopio provides RFP response software to companies in a variety of industries, including healthcare, financial services, and telecommunications. Targeted to businesses, Loopio’s platform streamlines responses to RFPs, requests for information, and due diligence questionnaires, helping firms to improve sales efficiency and unlock growth opportunities.
The company currently has over 1,000 clients, including DocuSign, PayPal, and American Express. Loopio expects its client base to continue growing, bolstered by a 2023 independent study that shows that clients of the company can experience a three-year return on investment alongside almost $6 million in business benefits.
Loopio has used 2021 funding to accelerate product development, customer acquisition, and expanding its employee base through hiring sales and customer experience teams in the areas surrounding its Toronto headquarters, and other North American regions. Due to this expansion and to maintain streamlined business processes, it partnered with Door, a digital due diligence platform for asset management and research teams. This partnership exemplifies a mature caution in Loopio's expansion aims, helping them to keep in control of their growing business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Apr 2021
$200m
GROWTH EQUITY VC
Feb 2018
$8.7m
SERIES A
Total funding: $208.7m
Company benefits
- Robust Health Benefits
- Extended Parental Leave
- Employee Stock Options
- Professional Mastery Budget
- Weekly Loopio Socials
- Annual Company Retreat
- Generous Paid Time Off Program
- Team Wellness Activities
Company values
- Curiosity
- Candor
- Grit
- Mastery
- Support
Company HQ
Chinatown, Toronto, ON
Articles
Leadership
Zak Hemraj
(CEO)Progressed from Software Developer to Manager and Team Lead at Achievers within 8 years.
Matt York
(CTO)Experience as Software Engineering Manager at Achievers, and Vice President of Engineering at Top Hat.
Salary benchmarks
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