Senior Product Marketing Manager, Life360
International
£81-96k
2-3 days a week in office
Location sharing app for families
Be an early applicant
Location sharing app for families
201-500 employees
Be an early applicant
£81-96k
2-3 days a week in office
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- 7+ years in product marketing or go-to-market roles, with significant international market experience and a track record of driving global growth
- Instinctive voice of the consumer, translating user insights, behavioral data, and competitive intelligence into clear, impactful product narratives
- Exceptional analytical skills, leveraging market dynamics and performance metrics to guide strategic planning and prioritise high-leverage opportunities
- Superior storytelling capabilities and presentation/negotiation skills, influencing senior stakeholders and cross-functional teams with clarity and conviction
- Familiarity with hardware and software ecosystems, enabling proactive feature recommendations and roadmap influence
- Demonstrated success building partnerships and collaborating across Product, Engineering, and Brand functions to meet shared business objectives
- Proven expertise in developing go-to-market strategies with hands-on execution to deliver measurable outcomes
- Proven ability to build strong customer relationships and deliver customer-centric solutions that surprise and delight through innovative, thoughtful details
- Comfortable working autonomously and managing priorities across multiple time zones and cultural contexts
- Passion for Life360’s mission of connecting and protecting families, with the ability to advocate for product excellence at every customer touch point
- Experience working in multinational companies, particularly in EMEA markets
- Fluent in English; additional language skills are highly desirable
What the job involves
- As a Senior Product Marketing Manager on our International team, you’ll own the go-to-market strategy and execution for Life360’s app, devices and membership offerings across our international markets
- You’ll partner closely with Global Product Marketing (U.S. ), Product, Growth, and Marketing teams to craft compelling narratives, localise messaging, and drive adoption and engagement throughout the member journey - from initial onboarding through premium upsell
- This hands-on role blends strategy with tactical execution: you’ll identify market opportunities through customer insights, competitive analysis, and performance data, then translate them into clear positioning, launch plans, and ongoing engagement campaigns
- Your work will directly shape our platform’s evolution in key markets, helping families stay safer, more connected, and more empowered every day
- Software & Hardware Launches: develop comprehensive launch plans, establish clear timelines, and coordinate execution of new software and hardware features across international markets, ensuring seamless go-to-market support tailored to each region’s needs
- Messaging & Positioning: create detailed country-specific messaging frameworks, design localised landing pages & overall life360.com website content, and partner with integrated marketing to produce creative briefs that resonate with diverse audiences in key markets such as the UK, Germany, Brazil and Australia
- New Country Expansion: conduct targeted market analyses, synthesise user research insights, and assist with localised product-market fit frameworks to help identify and prioritise expansion opportunities
- International POV in Central Launch Planning: prepare launch input decks and lead market-readiness reviews within global GTM cycles, providing critical international insights that reduce rework and accelerate time-to-market
- New Product Feature Development: draft regional feature proposals, manage beta feedback reports, and coordinate in-market trials to ensure new product capabilities meet local customer needs and inform the global roadmap
- Liaison to Global Teams: act as the primary point of contact between local markets and worldwide functions—such as Product Marketing and Product—communicating business needs and feature requirements to influence the product roadmap and improve customer experience
- Competitive Intelligence: possess and continuously update expert knowledge of competitor and third‑party products and strategies, translating insights into actionable recommendations
- International Marketing Planning: collaborate on the quarterly marketing plans by evaluating product performance, consumer research, and business trends to outline key opportunities and prioritise growth-driving actions
- Customer Insights Research: design and execute regular research programmes - including surveys, interviews, and competitive scans - across priority geographies, delivering actionable reports that guide regional marketing strategies
- Geo Trends, Competitors & Behavior, and Pricing Guidance: compile quarterly country briefs summarizing market dynamics, competitive landscapes, user behavior patterns, and pricing recommendations, enabling data-driven decisions for international growth
- Cross-Functional Projects: coordinate with legal, finance, operations, and executive leadership to ensure compliance, alignment, and timely execution of marketing initiatives
Salary benchmarks
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Employee endorsements
Opportunities to learn
"Life360 has a culture of generating hypothesises, running tests, analysing the results and iterating. This has given me so much opportunity to learn..."
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company benefits
- Join the founding London team
- Industry leading compensation
- Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
- Generous holiday options
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well being
- Free Life360 membership & Tiles
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
Share this job
View 2 more jobs at Life360