Brand Manager, Live Nation
LN Media & Sponsorship
$70k
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$70k
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and driven, with an entrepreneurial spirit
- Resourceful, innovative, forward-thinking, and collaborative
- At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
- 2-5 years of direct experience in brand or account management, client service, media, or entertainment, and/or experiential marketing, advertising or activation agencies
- Strong project management skills including ability to communicate, prioritize, manage, problem solve, and organize simultaneous projects and deadlines
- A proactive, collaborative, and organized working style with excellent written and communication
- Proven ability to work calmly and efficiently under pressure
- Excellent interpersonal skills for building relationships internally and externally
- Work with recognizable global brands preferred
- Experience with marketing programs across physical and digital components preferred
- Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
- Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Asana, or other relevant applications
- Ability to travel up to 40% of time or more in season, often nights and weekends and occasionally without significant advanced notice
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
What the job involves
- Support the planning, execution, reporting and on-site delivery of key client activations across Live Nation assets including venues, festivals, promotions, media, and hospitality, and proactively identify or resolve any challenges with asset delivery
- Coordinate client status calls/meetings including the preparation of agendas, distributing pre-read materials, stewarding discussions, and delivering post call notes that support the progression and delivery of client programs
- Ensure accurate, on-time financial reporting for sponsorship programs by processing invoices, reconciling expenses to budget, and maintaining Salesforce profitability plans
- Gather, analyze, and package key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and contractual obligations
- Explore and apply cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development
- Assist senior team members (VPs, Directors, and Sales Leads) with developing strategic programs, creative solutions, and business development/growth opportunities
- Develop and grow relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Influencer, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
- Continuously strengthen day-to-day client relationships and grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs
- Represent Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism
- Support department-wide development initiatives that improve overall team efficiency and effectivenes
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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