Growth Marketing Manager, Bazaarvoice
Campaigns
$90-115k
UGC-based shopper engagement platform
Open for applications
UGC-based shopper engagement platform
1001+ employees
Open for applications
$90-115k
1001+ employees
Company mission
Bazaarvoice's mission is to build smarter shopper experiences across the entire customer journey.
Role
Who you are
- The ideal candidate is a data-driven visionary with a deep understanding of multi-channel marketing, a knack for user psychology, and a proven ability to collaborate effectively with sales and field marketing teams
- If you're passionate about transforming marketing efforts into measurable business growth, we want to hear from you!
- Bachelor’s degree preferred, or equivalent experience
- 5+ years experience in campaign strategy and execution
- Strong understanding and hands on experience with marketing channels
- Self-starter with an innovative mindset
What the job involves
- We are seeking a highly strategic and results-oriented Growth Marketing Manager - Campaigns to join our dynamic marketing team
- Reporting into the Head of Global Campaigns, this pivotal role will be responsible for designing, orchestrating, and optimizing integrated marketing campaigns that drive pipeline creation, accelerate sales cycles, and enhance customer engagement across the entire user journey
- Campaign Strategy & Execution: Design, orchestrate, and optimize integrated marketing campaigns across all relevant channels (paid, owned, earned) to ensure synergy and cohesive messaging
- This includes mapping and quality assurance testing end-to-end user journeys for various personas, identifying key touchpoints and opportunities for optimization, and developing compelling Calls-to-Action (CTAs)
- Campaign Activation & Enablement: Develop and deliver clear campaign enablement kits to field marketing and sales teams, equipping them to amplify campaigns in-market
- Facilitate strong cross-functional collaboration to ensure campaign alignment and effective lead follow-up, leveraging both inbound and outbound go-to-market (GTM) plays to fully maximize campaigns and high-performing content
- Data Analysis & Optimization: Monitor and analyze campaign performance against defined KPIs, including lead volume, quality, conversion rates, and sourced and influenced pipeline and bookings
- Heavily rely on data (CAC, LTV, conversion rates) to identify growth opportunities and report on ROI
- Collaboration & Cross-functional Alignment: Work closely with sales to ensure lead quality, efficient handoff, and pipeline acceleration
- Collaborate with cross-functional teams (e.g., content, design, sales enablement, product) to execute programs and ensure campaign alignment
- Content Development & Impact Analysis: Write impactful ad, email, and landing page copy, as needed
- Partner with the content team, offering valuable feedback on content performance, identifying strategic content gaps, and ensuring messaging consistently resonates with target audiences
- Reporting: Report on lead generation, pipeline contribution, conversion metrics, and the overall effectiveness of integrated campaigns and brand consistency
- Customer Lifecycle Focus: Take a holistic view, focusing on optimizing the entire customer lifecycle from acquisition to retention and advocacy, driving overall business growth
Our take
As more and more consumers turn to peer reviews and ratings to inform their purchasing, businesses seek to incorporate this user-generated content into their marketing efforts. Bazaarvoice enables this authentic customer-powered marketing, turning social media into social commerce for the world's best global brands.
Bazaarvoice allows consumers to create and share ratings, reviews, questions, answers, and stories about products and brands on its clients' websites. It then syndicates that content across the web to reach shoppers wherever they are, boasting a measured positive influence on purchase decisions. On top of this, the company also gathers customer intelligence which it analyses and provides to clients so they can make real-time, informed business decisions.
The company has continued to consolidate its position, for example with the 2021 acquisition of Curalate, as well as more recent acquisitions such as that of creator marketing platform affable.ai. With the trend towards consumer-to-consumer purchase influence still very much underway, the company should find ample opportunity for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2008
$7.1m
SERIES C
Sep 2007
$8.8m
SERIES B
Total funding: $19.9m
Company benefits
- Dental & Vision plans
- Parental leave policies
- Mentorship with industry leaders
- Wellness programs
- Work from home opportunities
- Health insurance
Company HQ
Stonelake Office Park, Austin, TX
Leadership
Keith Nealon
(CEO, not founder)Advisory Board Member at Axonista. Previously President and General Manager of the Cloud Division at ShoreTel for 2 years, an Advisory Board Member at Smartling for 6 years, and CEO at Vyze for 4 years.
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