Product Marketing and Strategy Director, Bonterra
$130-200k
+ Equity
More information about location
Software for social impact organizations
Open for applications
Software for social impact organizations
1001+ employees
Open for applications
$130-200k
+ Equity
More information about location
1001+ employees
Company mission
To propel every doer of good to their peak impact.
Role
Who you are
- You are a Product Marketing and Strategy Director who combines a passion for leveraging generative AI with a deep sense of purpose in advancing Bonterra’s mission
- You embrace AI as an essential tool for accelerating research, writing, analysis, and ideation, while also playing a pivotal role in shaping Bonterra’s product positioning, packaging, and pricing strategy
- You are curious about new AI capabilities, know how to apply them at scale, and are equally energized by transforming fast-moving innovation into clear, compelling stories that advance the social good sector
- An AI-native marketer – Generative AI tools are second nature to you. You move faster, explore more broadly, and deliver higher quality output because of your AI-first mindset
- A storyteller and strategist – You can distil complex innovation into clear, differentiated, value-based messaging that excites customers and inspires internal teams
- An analytical thinker – You’re fluent in market research, pricing strategy, survey design, and data-driven insights. You enjoy digging deep but always return with crisp, actionable conclusions
- A simplifier – You thrive on making complexity accessible and compelling, not exhaustive or overwhelming
- A visionary – You see the distinct, future-oriented value of a product and champion it with courage, even when it challenges the status quo
What the job involves
- Define and own the voice of our products in the market—turning breakneck product innovation into clear, compelling, and value-driven narratives
- Be the source of truth for buyer personas, market sizing, packaging, and pricing
- Engage directly with customers to shape positioning and validate value delivery in real time
- Partner closely with Product to influence how we position, package, and price AI capabilities, including usage-based and outcome-based models
- This role spans both analytical rigor (market sizing, pricing strategy, survey design, COGS analysis) and creative storytelling (crafting provocative messaging, building narratives that resonate, making complexity simple)
- Craft and continually refine compelling, AI-forward product narratives that set Bonterra apart in the social good market
- Serve as the primary researcher and owner of buyer personas through hands-on interviews, surveys, and fieldwork
- Engage directly with users and customers to test and iterate positioning in real time, ensuring resonance with target audiences
- Be the clear and compelling source of truth for Sales and Marketing, translating rapid innovation into crisp, accessible, and value-driven stories
- Own the definition of TAM, SAM, and ICP for Bonterra’s offerings, ensuring our strategy is grounded in rigorous analysis
- Translate market and competitive insights into recommendations that shape roadmap priorities and go-to-market plans
- Partner with Product to design and validate packaging and pricing models for AI-driven capabilities, including:
- Usage-based and outcome-based pricing
- Product-led growth motions
- Willingness-to-pay and Van Westendorp surveys
- COGS-driven profitability analysis
- Lead cross-functional pricing and packaging reviews to ensure alignment with customer value and business objectives
- Build direct relationships with customers and users, ensuring their voice drives how we position and deliver innovation
- Rapidly test, learn, and adapt messaging and go-to-market approaches based on feedback loops
- Represent Bonterra externally as a thought leader on AI’s role in social good
Our take
Bonterra is a social good software company supplying an array of solutions to make social impact organizations more efficient, effective, and user-friendly. The company combines products from CyberGrants, EveryAction, Network for Good, Social Solutions, and more into a comprehensive tool suite for everything from case and grant management to fundraising and volunteer work.
As the fastest-growing company of its kind, Bonterra has certainly made a splash. It supports over 20,000 customers including 16,000 nonprofit organizations and over half the Fortune 100. The company also boasts a high number of positive reviews and emphasizes that it keeps "an ear to the ground" to make sure it knows what its customers want and can improve and enhance its offering to remain a key leader in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Work in office: Join us in our Austin, Texas, or Washington, D.C. offices if you live nearby
- Work remotely: Enjoy the flexibility of remote work with our work-from-home option. No matter where you live, there's an opportunity for you at Bonterra
- Work hybrid: Reap the benefits of both remote and in-person work with a hybrid approach. Visit the office closest to you and work from home when your schedule allows it.
- Health & wellness: Our robust set of health insurance options will keep you and your loved ones ready for anything. And our holistic wellness program means you can create a plan tailored to what matters most to you
- Generous time off: Our flexible time off policy means you don’t have to worry about a limit on your vacation days. Plus, we offer 15 paid holidays with a focus on DEIB, social justice, and self-care
- Fully paid parental leave: We value your time spent with family. No matter your gender identity, all Bonterra employees can take fully paid parental leave after the birth or adoption of a child
- Development resources: We believe in fostering an environment that encourages growth and development. With access to learning resources, goal-setting activities, and networking opportunities, we work to ensure our workforce is positioned for success
- Giving opportunities: We know that it's imperative for us to live our purpose. Through our employee giving program, Doers of Good, employees have the opportunity to track volunteerism by logging hours and creating events
Company HQ
North Burnet, Austin, TX
Leadership
Scott Brighton
(CEO, not founder)Held previous positions as CEO of Aurea Software, Board Member at Khoros, Chair of the Board at Optiva and more. Founded Austin Post, a hyperlocal online news source for the Austin.
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