Marketing Analytics Manager, Flo
Plus performance incentive scheme
3 days a week in office
Period tracker app
Be an early applicant
Period tracker app
501-1000 employees
Be an early applicant
Plus performance incentive scheme
3 days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- 7+ years in marketing analytics or similar quantitative roles, with growing responsibility
- Real expertise in marketing measurement: MMM, attribution, incrementality testing, cohort analysis
- Strong stats and causal inference background. You've actually applied this stuff to marketing decisions, not just studied it
- You've worked with marketing leadership before and influenced how they allocate budgets — we're talking millions here. You're comfortable being the analytical voice in senior conversations and holding your ground when challenged
- Experience managing analytical teams in fast-growing companies
- Strong SQL and Python skills, comfortable with tools like Tableau or Looker
- You can explain complex analysis to non-technical people and get buy-in from executives
- Mobile app marketing experience (iOS/Android acquisition, ASO, mobile attribution) is important. We're a mobile-first company
- Bonus: subscription business experience, health tech or consumer app background, experience dealing with iOS 14.5+ and privacy challenges
What the job involves
- As the Marketing Analytics Manager at Flo, you'll be the strategic analytics partner to our marketing leadership, helping drive growth and optimise our ~$100 million annual marketing investment
- You'll lead a team of marketing analysts, working directly with marketing executives to set goals, measure what's working, and build the measurement frameworks we need to grow sustainably
- This is a high-visibility role. Marketing leadership, and at times senior company leadership, will rely on your team's analysis to make significant spend and strategy decisions
- You'll need to be comfortable owning your analytical positions in those conversations and communicating them with clarity and conviction
- Build and improve our marketing measurement capabilities: incrementality testing, Marketing Mix Modelling (MMM), geo-holdout experiments, and synthetic control methods for channels where traditional A/B testing doesn't work
- Work with marketing executives to set the analytics roadmap. Identify where our measurement is lacking and prioritise what to build next
- Push us forward on harder problems like delayed effect modelling for viral/influencer content, brand lift measurement, and understanding how channels work together
- Analyse creative and channel performance to identify what's driving results and where the biggest opportunities for improvement are
- Be the analytical thought partner to marketing leadership — UA, paid social, brand, and social growth — helping translate business objectives into measurable goals (we use OKRs)
- Build dashboards that show how we're tracking against goals in real-time, with the ability to diagnose what's going wrong when we're off track
- Lead strategic discussions with marketing on opportunities, competitive threats, and where to focus next
- Hire, develop, and manage a team of 6-8 marketing analysts and analytics engineers
- Work with external partners (MMM consultants, attribution platforms) to make sure we're getting value while building our own internal capabilities
- Create a team culture that values rigorous analysis but also moves fast and focuses on business impact
- Own analytics for all marketing activities from planning through analysis and optimisation
- Improve how marketing and analytics work together: better experiment design, clearer measurement requests, faster insights, fewer ad-hocs
- Dive deep into critical questions when needed (why did performance drop, should we test this new channel, what's our competition doing)
- Align with Finance on how we think about ROI, budget planning, and revenue attribution
- Partner with Product Analytics to understand the full user journey from first touch to long-term retention
- Work with Data Platform to make sure our marketing data infrastructure can handle what we need and scales as we grow
- Work with Product and Engineering to help identify where acquisition experiences and product changes are having the impact they should, and where the biggest opportunities lie
- We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar
- You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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