Associate Creative Director, Resource Innovations
Copywriter
$135-150k
Energy transformation firm
Be an early applicant
Energy transformation firm
1001+ employees
Be an early applicant
$135-150k
1001+ employees
Company mission
To lead the charge in evolving the needs of energy.
Role
Who you are
- 10+ years of copywriting experience, including significant agency experience
- Strong portfolio demonstrating campaign thinking, compelling ad copy, and short-form video scripts
- Proven ability to craft, evolve, and steward brand voice
- Experience writing for both consumer-facing campaigns and corporate communications
- Ability to simplify complex subject matter into persuasive messaging
- Experience partnering with C-suite leaders and translating strategy into compelling external narratives
- Experience managing and developing writers or creative team members
- Strong coaching, feedback, and performance management skills
- Confidence presenting to senior stakeholders
- Collaborative, humble approach to creative leadership
- Writer-first mentality with high standards of craft
- Growth-oriented and committed to continuous improvement
- Resourceful, inventive, and solutions-driven
- Calm under pressure with strong organizational discipline
- Comfortable balancing conceptual exploration with business objectives
What the job involves
- At Resource Innovations, we're excited to welcome an Associate Creative Director, Copywriter to join our in-house creative team! In this writer-first leadership role, you'll get to blend your knack for conceptual brilliance with brand stewardship and people management
- Your mission will be to enhance and unify our brand voice across various campaigns, digital platforms, and corporate communications. A key focus will involve amplifying our corporate storytelling — encompassing impactful campaign messaging, executive communication, thought leadership, press releases, and speaking engagements. You'll collaborate closely with our CEO and senior leadership to ensure that our external voice is not only compelling and credible but also aligned with our strategic growth goals
- In this role, you'll have the opportunity to directly manage and mentor our talented copy team, setting high standards for craftsmanship while promoting teamwork, accountability, and professional growth
- The perfect fit for this position will bring agency-level conceptual expertise, experience in navigating both creative and corporate landscapes, and a collaborative, resourceful attitude
- Partner with the Associate Creative Director (Design) to co-lead integrated campaign concepting across digital, video, social, and multi-channel platforms
- Collaborate with design leadership to ensure ideas are holistically developed — visually and verbally aligned, strategically grounded
- Write high-impact headlines, campaign copy, scripts, and brand messaging that are clear, distinctive, and effective
- Translate business and marketing objectives into compelling creative ideas
- Evolve and steward brand voice across all touchpoints
- Uphold exceptional standards of craft, clarity, and effectiveness
- Lead the evolution of Resource Innovations’ corporate voice across external communications
- Elevate executive messaging, ensuring clarity, credibility, and strategic narrative alignment
- Support thought leadership, press materials, internal communications, and speaking engagements
- Ensure consistency between campaign-level messaging and broader corporate positioning
- Distill complex subject matter into clear, persuasive storytelling that reinforces industry leadership
- Directly manage and develop members of the copy team
- Provide thoughtful, actionable feedback and performance guidance
- Foster a culture of collaboration, accountability, and continuous improvement
- Lead by example, elevating the quality of writing through mentorship and craft
- Partner closely with design, account teams, and senior leadership
- Contribute meaningfully to creative briefs and strategic discussions
- Present work confidently and articulate clear creative rationale
- Build alignment across stakeholders while protecting creative integrity
- Oversee copy development from concept through final delivery
- Ensure all work is polished, accurate, and strategically aligned
- Manage multiple projects with varying complexity and timelines
- Serve as the senior editorial authority for corporate and executive-level communications
Our take
Resource Innovations collaborates with utilities, government agencies and corporate clients to achieve energy transition and decarbonization goals. The company offers advisory services, program management and software solutions aimed at lowering energy costs, reducing waste, cutting emissions and improving grid resiliency.
The company is a trusted partner in the energy sector, recognized for delivering innovative and differentiated solutions. Its commitment to market transformation has earned it a spot in the Inc. 500 List of America's Fastest Growing Companies three times, showcasing its significant impact and growth.
Morgan Stanley Capital Partners (MSCP) acquired a controlling interest in the company, further highlighting its value. Additionally, Resource acquired Cadeo and Shifted Energy, a strategic move that positions the company for a bright future in the clean energy transition.
Steph
Company Specialist at Welcome to the Jungle
Company
Company HQ
Half Moon Bay, CA
Leadership
Lauren Casentini
(Founder & CEO)Previously the SVP of Regulatory Relations and National Policy at CLEAResult. Prior to that, they were the President at Resource Solutions Group and the West Coast Operations Manager at D&R International.
Salary benchmarks
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