Director of Demand Generation, Roofr
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To ensure every family has access to an affordable roof.
Role
Who you are
- Experience: 7+ years in B2B SaaS marketing with a focus on demand generation, ideally in an PLG environment; SMB and/or construction-tech experience a strong plus
- Leadership Skills: Proven experience building and leading high-performing marketing teams
- Data-Driven: Strong analytical skills with experience owning marketing operations. Comfortable using tools like Google Analytics, HubSpot, Amplitude, or similar platforms to measure and optimize campaign performance
- Execution: Hands-on track record of driving growth through multi-channel marketing, including paid search, paid social, email, in-app, direct mail, and SEO
- Customer-Centric: Deep understanding of PLG customer journeys and how to tailor marketing strategies to each stage
- Collaboration: Exceptional cross-functional collaboration skills to work effectively with both leaders and ICs in Sales, Partnerships, Product, Customer Success, and more
- Growth Mindset: Passion for rapid testing, learning, and iterating to drive continuous improvement and innovation
- Education: Bachelor’s degree in Marketing, Business, or related field
What the job involves
- As the Director of Demand Generation, you’ll play a critical role in building and executing strategies that acquire and nurture leads, drive qualified users, reduce churn, and upsell subscriptions through both self-serve and sales-led motions
- Reporting to the VP of Marketing, you’ll work cross-functionally with Marketing, Sales, Partnerships, Product, and Customer Success to align demand generation efforts with our PLG strategy
- This is a unique opportunity to take ownership of demand generation for a high-growth company and make a measurable impact
- Strategy Development: Develop and execute a data-driven lifecycle marketing strategy that drives top-of-funnel acquisition and nurtures account growth through self-serve and sales-led motions
- Campaign Management: Plan, launch, and optimize multi-channel marketing campaigns (email, paid media, in-app, SEO, direct mail) to meet and exceed monthly targets
- Funnel Optimization: Own the end-to-end marketing funnel, from acquisition to monetization and churn prevention
- Team Leadership: Build and manage a high-performing demand generation team, fostering a culture of innovation, accountability, and continuous learning
- Analytics & Reporting: Guide data hygiene, improve reporting capabilities, monitor performance data, and provide actionable insights to improve effectiveness
- Collaboration: Partner closely with Product, Sales, Customer Success, and others to align marketing efforts with the broader PLG strategy
- Tech Stack Optimization: Oversee marketing operations, processes, integrations and the optimization of key marketing tools (HubSpot, Amplitude, GA, etc )
- Content Marketing: Collaborate with product marketing, content, and design teams to create compelling assets for respective ICPs and stages of the customer journey
- Partner Marketing: Support partner marketing efforts with demand strategies to drive record growth through key strategic accounts
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping, and provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, with competitors like Roofer Pro and Acculynx offering similar aerial measurement technology. But roofing is a $40 billion-a-year industry, and Roofr is one of the leaders of its revolution and with substantial funding to its name, it's in a position to further strengthen its platform and continue to pave the way in the roofing landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.8m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(Co-Founder & CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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