Marketing Manager, Verve
In-office Tuesday - Thursday
3 days a week in office
Real time omnichannel ad platform
Be an early applicant
Real time omnichannel ad platform
501-1000 employees
Be an early applicant
In-office Tuesday - Thursday
3 days a week in office
501-1000 employees
Company mission
To empower the growth of the open internet by bringing marketers and publishers closer together across the omnichannel customer journey.
Role
Who you are
- You will be passionate about how good marketing activations can drive business growth as well as have the ability to mobilise and partner with teams outside of marketing
- The team is in ‘building mode’ and so this role will require the ability to think creatively whilst also not being afraid to get stuck in
- 2-4 years of experience in marketing and events, ideally in a B2B technology business or an ad tech, media agency or publisher brand
- Experience managing in-person events
- Strong organisational and project management skills
- Creativity is very important for us as we continue to evolve our brand identity
- Commercial awareness and knowledge of how marketing supports sales
- Strong communication and stakeholder management skills
- Proficiency in Hubspot (or similar tool) and GSuite
What the job involves
- Marketing is at the heart of Captify and boasts a marketing approach that goes against the typical ad tech grain – we never want to be another boring ad tech brand
- As an integral member of the UK team, you will play a major role in marketing activations and brand marketing initiatives
- This is an individual contributor role reporting into UK Marketing Lead
- It’s an exciting year for the business as we launch a range of new products and as such evolve the brand and the role of the marketing team in driving business growth
- Help ensure Captify’s data and search intelligence take centre stage across all our marketing activations
- Brainstorm insights-led event messaging that differentiates the company at sponsored, owned and partner events
- Run high-impact events, such as executive dinners, breakfasts, agency activations, industry event sponsorships and webinars to drive engagement and influence pipeline growth
- Manage venue sourcing, logistics, vendor relationships and provide comprehensive project management support for our events
- Coordinate pre-event communications, including registration pages, email invites and reminders, as well as post-event feedback
- Work with global design team on event branding and branded merchandise
- Collaborate with sales, insights and account management / customer success teams to ensure event objectives align with business goals
- Help track and report event performance metrics, including attendance, lead generation, engagement and ROI
- Contribute to post-event analysis, including stakeholder debriefs and feedback surveys to improve performance
- Support content marketing initiatives including email campaigns, social media promotion, speaking notes and other event-related content
- Continually review changes to the market, consumer trends and the activities of competitors, feeding that back to the marketing team
Salary benchmarks
Our take
The Verve Group provides an omnichannel advertising platform that connects advertisers, agencies, brands, and publishers to people in real time. Verve places a significant emphasis on privacy in its offering, in a space that has received media criticism for intrusive practices.
Over the years, the company has expanded its digital financial services platform and steadily ramped up its acquisitions. It bought mobile DSP company Dataset and is a bidding partner for in-app inventory on Google Ad Manager.
The Verve Group have made a significant footprint in the digital ad marketplace, having partnered with thousands of advertisers. The company continues pushing towards new and expanding markets as it builds a larger and stronger global technology stack.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Company HQ
Carlsbad, CA
Leadership
Sameer Sondhi
(CEO)CEO at Affle. Previously the Senior Director of Business Development at AdMarvel and xAd. Sameer was also Senior VP at In Mobi.
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